Feeds

Amazon fuses LoveFilm, subs service, calls it Prime Instant Video

Sticking it to Netflix in the UK

Beginner's guide to SSL certificates

Amazon has decided to fold its Prime delivery service into its LoveFilm Instant video streaming library to make a single Prime Instant Video subscription for Brits.

Subscribers paying £79 a year will now get free one-day delivery on participating items when shopping at the online bazaar and access to Kindle books from Prime, as well as movies and TV episodes from the firm's streaming service.

The newly minted combo package will cost £79, compared to £72 a year for LoveFilm instant at £5.99 a month and £49 a year for Amazon Prime. To get folks hooked on their products, Amazon is offering the whole lot for £49 as an introduction offer.

While the deal is good on paper, it does mean that Amazon becomes an even more compelling destination for internet shopping when delivery is free. Once folks have gotten through the free instant movies and telly, which has the usual proportion of useless dross alongside newer and more interesting programming, they'll be ready to start renting and buying new movies from the Instant Video store. So Bezos' monolith hopes.

You don't have to be a Prime member to buy and rent movies with Amazon Instant Video, but if you're already turning to Amazon for your binge-watching needs, it'll make a certain amount of sense. Amazon will be hoping that the sweetener of the free one-day deliveries will give it an edge over rivals like Netflix and Sky.

El Reg asked Amazon how much it would be to rent and buy movies and TV series, but the firm would only say that prices would be "competitive". ®

Secure remote control for conventional and virtual desktops

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.