Feeds

Big Beardie's watching: Gaze into the screen... it shall gaze also into you

Sending out an SMS: How the face-recog ad-push tech works

Intelligent flash storage arrays

Walk into a petrol station in the UK and you might see an Amscreen advertising things to you. But it's not only you who's doing the looking; it is looking at you too.

It's nothing personal...

The screen uses technology from Quividi to work out your age and gender.

It looks at hair length, cheek structure, eye distance and dark shadows to categorise you as male or female and in one of four age groups – under 15, 15 to 34, 35 to 66 and over 65. The firm that made it claims a whopping 86 per cent accuracy.

It doesn’t recognise people so it can’t say “Hello Chief Anderton”, nor does it remember people with a view to selling you whatever you bought last time. Amscreen is, however, looking to technologies where the customer agrees to be tracked – things like iBeacon – but it is staying clear of anything which might encroach on personal data (such as remembering people by logging the MAC addresses of their smartphones).

The system is, however, connected to the shop’s EPOS data and so can promote products that are selling well or which are complementary to those which are selling well – such as promoting orange juice when there is a run on bread. Advertisements can be tailored to other factors – typically the weather – Amscreen refers to it as an “offline connected platform”.

The Optimeyes tech scans people

Just as Amstrad was Alan Michael Sugar Trading, Amscreen is Lord Sugar’s modern take on posters, perhaps the world’s oldest advertising medium.

The device hardware and software is proprietary – The UK Apprentice boss insisted that they have full ownership – uses a standard webcam and has GPS.

Advertisers are sold packages of viewers – something that can’t be done with posters – and the information is tailored to the customer and the location so that the standard advertisement can be overlaid with the name of the nearest shop selling whatever is in the advert.

The main content is pushed from a server in Bolton. Amscreen sends an SMS to the screen which then fires up a 3G connection to pull down the latest advertisements.

Amscreen is looking to improve the demographic information, but without impinging on personal privacy. So it will be some time before it measures your feet and offers you some size nine chukka boots. ®

Intelligent flash storage arrays

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.