Feeds

VMware takes aim at AWS with hybrid cloudy infra service

Calling all channel types, Gelsinger needs you

Maximizing your infrastructure through virtualization

VMware will next week launch a hybrid cloudy infrastructure service to take on Amazon in the UK, using only channel partners rather than his own employees to do so, a move many old world tech vendors have so far failed to make.

The covers are to be lifted from the VMware Hybrid vCloud Service – launched last year across the pond – on Tuesday after a period of beta testing, say sources close to the company. The IaaS product can be sold the same way as on-premise licences with a standard SKU, says the source.

"VMware thinks its biggest enemy is Amazon, yes Microsoft is important but the workloads are going to Amazon," said one of our company moles.

Some 97 per cent of the virtualisation kingpin's revenues in the UK are transacted via channel types, around 85 per cent worldwide, and the IaaS play is for those that cannot build their own.

Premier partners Kelway, Softcat and Computacenter were involved in the pilot phase but it is understood the vCHS - yes that is how VMware abbreviates it - will be available to all involved in the solution provider programme.

The service provides a single route of management, with the ability to connect to vCentre and the VMware cloud. "It should make it easier to move workloads in the corporate world: just pick up the VMs," said a source.

"It is a familiar environment for customers and less threatening to IT admins because it involves tools they are comfortable with," he added.

Vendors are vying for a piece of the action in the IaaS and PaaS markets, a space currently ruled by Amazon Web Services, which owns a higher global share than Microsoft, IBM, salesforce.com and Google combined.

Pricing for vCHS has yet to materialise, but if the service does make a dent in AWS's sales, be sure that Bezos and co will react with further drops.

Channel peeps are surprised HP has not yet stood up its own [IaaS] service in the UK, and say similar moves from Dell, Oracle and EMC had also failed to show up in partner land locally.

VMware said it was not able to comment until the service is officially launched. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
VVOL update: Are any vendors NOT leaping into bed with VMware?
It's not yet been released but everyone thinks it's the dog's danglies
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.