Feeds

T-Mobile US makes peace offering with $250 BlackBerry olive branch

Sorry we insulted you. How about a new phone?

Designing a Defense for Mobile Applications

In a move to calm outraged BlackBerry fanbois after suggesting they should get an iPhone, T-Mobile US is offering them $200 towards any newer handset available, be it a BlackBerry, Android gadget or iPhone.

The limited-time offer is open to subscribers and anyone who signs up to the wireless carrier. Folks already on T-Mob US with a BlackBerry who opt for the new Q10 or Z10 will get an additional $50 credit.

The move comes after the network giant faced public criticism from BlackBerry over an advertising campaign that encouraged BlackBurgers to migrate to the Apple iPhone.

Shortly after the ads appeared, BlackBerry CEO John Chen wrote a letter criticizing T-Mobile US for what he called a "clearly inappropriate" marketing campaign that left him "outraged".

T-Mobile US CEO John Legere reacted to the criticism in his usual reserved and diplomatic manner.

Shortly after, however, the carrier moved to ease tensions with BlackBerry and its loyal customers, announcing that it would offer the credit for new BlackBerry (and Android and iPhone) handsets.

"We believe the best wireless service gives customers complete freedom and choice, and that's what we are doing with a new offer for BlackBerry users we are announcing today," wrote T-Mobile US chief marketing officer Mike Sievert in a letter to customers.

"We've been working overtime here to find the best possible way to show BlackBerry users exactly how much we appreciate and respect your passion for and loyalty to T-Mobile and to BlackBerry."

In T-Mobile US's defense, BlackBerry has been struggling in the market, to say the least. The platform sits a solid fourth in the smartphone space and continues to lose ground to Android, iOS and even Windows Phone. That a network carrier would offer a contingency plan should BlackBerry finally go down the drain is hardly a shock. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.