Feeds

Google gives Maps a lick of paint, smears it over screens worldwide

Update adds more ads onto the page - for your benefit, web ad giant says

Top 5 reasons to deploy VMware with Tegile

Google is preparing to complete the rollout of its redesigned online Maps service.

The refreshed satnav-like site was debuted by the web king at its developer conference in May last year, and since then has been shown to some users around the world.

"Thanks to your helpful feedback, we're ready to make the new Maps even more widely available," the company said. "It’s now even easier to plan your next trip, check live traffic conditions, discover what’s happening around town, and learn about a new area."

The new web app features a updated user interface, and the integration of more of Google's vast stores of data directly into the maps themselves.

This means that information about transit routes and local businesses and restaurant ratings (from Google+, naturally) can be layered over the maps in response to search queries.

Last year Google tantalized Map aficionados with the prospect of live traffic results being integrated into the service after it acquired a mobile application named Waze, but this has not happened.

Though the Maps service is free, Google is making money from it through integrated advertising.

Recent Google earnings results have shown a steady decline in revenues on a per-ad basis as the rise of mobile devices reduces the value of ads due to lower click-through rates.

By redesigning Maps to incorporate more information, Google is hoping to display more adverts or promoted results directly within the map page, which is typically one of the more frequently used mapping services on handheld devices today.

"We're hoping that you're as excited as we are to navigate uncharted territory in pursuit of the perfect map," Google wrote. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.