Feeds

Google gives Maps a lick of paint, smears it over screens worldwide

Update adds more ads onto the page - for your benefit, web ad giant says

Providing a secure and efficient Helpdesk

Google is preparing to complete the rollout of its redesigned online Maps service.

The refreshed satnav-like site was debuted by the web king at its developer conference in May last year, and since then has been shown to some users around the world.

"Thanks to your helpful feedback, we're ready to make the new Maps even more widely available," the company said. "It’s now even easier to plan your next trip, check live traffic conditions, discover what’s happening around town, and learn about a new area."

The new web app features a updated user interface, and the integration of more of Google's vast stores of data directly into the maps themselves.

This means that information about transit routes and local businesses and restaurant ratings (from Google+, naturally) can be layered over the maps in response to search queries.

Last year Google tantalized Map aficionados with the prospect of live traffic results being integrated into the service after it acquired a mobile application named Waze, but this has not happened.

Though the Maps service is free, Google is making money from it through integrated advertising.

Recent Google earnings results have shown a steady decline in revenues on a per-ad basis as the rise of mobile devices reduces the value of ads due to lower click-through rates.

By redesigning Maps to incorporate more information, Google is hoping to display more adverts or promoted results directly within the map page, which is typically one of the more frequently used mapping services on handheld devices today.

"We're hoping that you're as excited as we are to navigate uncharted territory in pursuit of the perfect map," Google wrote. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.