Feeds

Google gives Maps a lick of paint, smears it over screens worldwide

Update adds more ads onto the page - for your benefit, web ad giant says

Remote control for virtualized desktops

Google is preparing to complete the rollout of its redesigned online Maps service.

The refreshed satnav-like site was debuted by the web king at its developer conference in May last year, and since then has been shown to some users around the world.

"Thanks to your helpful feedback, we're ready to make the new Maps even more widely available," the company said. "It’s now even easier to plan your next trip, check live traffic conditions, discover what’s happening around town, and learn about a new area."

The new web app features a updated user interface, and the integration of more of Google's vast stores of data directly into the maps themselves.

This means that information about transit routes and local businesses and restaurant ratings (from Google+, naturally) can be layered over the maps in response to search queries.

Last year Google tantalized Map aficionados with the prospect of live traffic results being integrated into the service after it acquired a mobile application named Waze, but this has not happened.

Though the Maps service is free, Google is making money from it through integrated advertising.

Recent Google earnings results have shown a steady decline in revenues on a per-ad basis as the rise of mobile devices reduces the value of ads due to lower click-through rates.

By redesigning Maps to incorporate more information, Google is hoping to display more adverts or promoted results directly within the map page, which is typically one of the more frequently used mapping services on handheld devices today.

"We're hoping that you're as excited as we are to navigate uncharted territory in pursuit of the perfect map," Google wrote. ®

Intelligent flash storage arrays

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.