Feeds

HTC offers FREEBIE repair on new models with cracked screens

Plus online storage, upgrades... but only in the US

Secure remote control for conventional and virtual desktops

HTC is offering users free fixes for cracked screens on the company's new handset models.

The company said that all HTC One, One Max and One Mini customers in the US who purchase their device on or after February 18 will be eligible to receive one free repair from the company on cracked screens in the first six months of ownership.

The offer is not part of a mass recall or settlement and there has been nothing to suggest that HTC handsets are more prone to cracking than other vendors. Rather, the offer is part of a larger package the company is offering to potential customers.

Other perks in the package include updates to current versions of Android over a two-year period on all three devices and a free account with Google Drive which will offer users up to 50GB of cloud storage. HTC has noted in the past that the updates for Android can be particularly difficult for vendors to distribute and manage.

"There is a need to make sure that that money spent to buy these premium devices goes further. That the phones are taken care of. That customers are taken care of," HTC said.

"The industry hears this from customers every day and we thought it was time to act."

That HTC would step up efforts to push its handsets in the market and offer promotional deals now comes as little surprise. The company has been haemorrhaging both customers and cash as of late.

Last week, the company said in its quarterly earnings report that revenues were down more than 17 billion New Taiwanese dollars ($562m, £336m) over the same period a year ago. According to research from Comscore, HTC occupies just 6.7 per cent of the US handset market with a share which has been dropping steadily in recent months.

As a result, HTC has vowed to shift its focus away from the One line of premium devices and focus instead on mid-range handsets which are more likely to spread in the growing markets of developing countries. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.