Feeds

FIGHT! BlackBerry,T-Mobile US CEOs clash in 'inappropriate' ad spat

John Chen shares BlackBerry fans' outrage over 'ill-conceived' iPhone offer

Best practices for enterprise data

Wireless carrier T-Mobile US would like to see its BlackBerry customers switch over to Apple's camp – and die-hard BlackBerry users are none too happy about it, to say nothing of BlackBerry CEO John Chen.

The brouhaha began last week, when T-Mobile US reportedly sent emails to some of its customers offering them financing on new iPhone 5s handsets with no down payment. The emails described the deal as a "great offer for BlackBerry customers."

That triggered a backlash from BlackBerry loyalists, who took to social networks to deride the offer, with some calling on T-Mobile US CEO John Legere to explain his "anti-BlackBerry" behavior.

In fact, the offending ad wasn't the first slight to BlackBerry fans from T-Mobile US. Last year, one exec said the carrier would no longer maintain stock of BlackBerry handsets in its retail stores, because keeping up supply of low-demand devices was "inefficient."

It's certainly true that BlackBerry devices aren't selling anywhere near as well as iPhones and Android handsets. In 2013, the former smartphone leader's market share dwindled to a miserable 0.6 per cent. But that means little to BlackBerry fanatics, some of whom threatened to leave T-Mobile US over its sales gaffe.

On Sunday, Legere took to Twitter to attempt to mollify T-Mobile US's BlackBerry customers with a series of posts:

But those 140-character olive branches apparently weren't enough for BlackBerry CEO John Chen. Chen came out swinging on Tuesday, saying that he, too, was "outraged" by T-Mobile US's campaign.

"What puzzles me more is that T-Mobile US did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion," Chen wrote in a blog post. He added that he hoped BlackBerry and T-Mobile US could find a way to rejuvenate their partnership, which he reminded the carrier was once profitable for both companies.

Chen thanked BlackBerry customers for their continued support and said the Canadian firm would soon announce a promotion of its own, aimed specifically at its customers on T-Mobile US.

Legere, meanwhile, has said that T-Mobile US may continue to send emails offering customers "device choices," even though it would still "support" BlackBerry. ®

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?