Feeds

Birds Eye releases 'mashtags' social spud snacks

Tasty treats have been salted and hashed but can still harden your @rteries

Combat fraud and increase customer satisfaction

Frozen food outfit Birds Eye has released a new product called “mashtags”, processed potato snacks in the shape of characters often used online.

The new product hasn't yet made it to Birds Eye's web site in the USA or UK, but we're willing to guess the new product is closely related to the Potato Waffles from the UK site. Those delightful creations, which you can bake or fry, are said to be “made with freshly mashed potato” and according to Birds Eye's ingredients list also contain “Vegetable Oil, Potato Granules, Potato Starch, Salt, Stabiliser (E464), White Pepper.”

Intriguingly, Birds Eye also says the product is “Made with at least 106g of fresh potatoes in every 100g of waffles.” Presumably the missing six grams is water that evaporates during the wafflisation process.

Back to “mashtags”. Birds Eye isn't saying much about the product other than offering the image below that depicts snacks in the shape of the “@” character, the “#”, a "♥" and a smiley face.

Birds Eye's 'mashtags' snack

Mashtags have been salted and hashed

Vulture South is happy to dub the last the “LOLbite” and to suggest that Birds Eye may soon find itself on the wrong end of a sueball flung by someone claiming ownership of the term “potato hash” for the #-shaped treat. In the public interest, we should also point out that eating too much food of this sort could harden your @rteries and cause a ♥ attack, at which point an upside-down LOLbite could be the result. ®

High performance access to file storage

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.