Feeds

Birds Eye releases 'mashtags' social spud snacks

Tasty treats have been salted and hashed but can still harden your @rteries

Security for virtualized datacentres

Frozen food outfit Birds Eye has released a new product called “mashtags”, processed potato snacks in the shape of characters often used online.

The new product hasn't yet made it to Birds Eye's web site in the USA or UK, but we're willing to guess the new product is closely related to the Potato Waffles from the UK site. Those delightful creations, which you can bake or fry, are said to be “made with freshly mashed potato” and according to Birds Eye's ingredients list also contain “Vegetable Oil, Potato Granules, Potato Starch, Salt, Stabiliser (E464), White Pepper.”

Intriguingly, Birds Eye also says the product is “Made with at least 106g of fresh potatoes in every 100g of waffles.” Presumably the missing six grams is water that evaporates during the wafflisation process.

Back to “mashtags”. Birds Eye isn't saying much about the product other than offering the image below that depicts snacks in the shape of the “@” character, the “#”, a "♥" and a smiley face.

Birds Eye's 'mashtags' snack

Mashtags have been salted and hashed

Vulture South is happy to dub the last the “LOLbite” and to suggest that Birds Eye may soon find itself on the wrong end of a sueball flung by someone claiming ownership of the term “potato hash” for the #-shaped treat. In the public interest, we should also point out that eating too much food of this sort could harden your @rteries and cause a ♥ attack, at which point an upside-down LOLbite could be the result. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Apple Fanbois (and girls) already lining up for NEW iPHONE
You know, that one that hasn't even been announced yet?
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.