Feeds

Birds Eye releases 'mashtags' social spud snacks

Tasty treats have been salted and hashed but can still harden your @rteries

Security for virtualized datacentres

Frozen food outfit Birds Eye has released a new product called “mashtags”, processed potato snacks in the shape of characters often used online.

The new product hasn't yet made it to Birds Eye's web site in the USA or UK, but we're willing to guess the new product is closely related to the Potato Waffles from the UK site. Those delightful creations, which you can bake or fry, are said to be “made with freshly mashed potato” and according to Birds Eye's ingredients list also contain “Vegetable Oil, Potato Granules, Potato Starch, Salt, Stabiliser (E464), White Pepper.”

Intriguingly, Birds Eye also says the product is “Made with at least 106g of fresh potatoes in every 100g of waffles.” Presumably the missing six grams is water that evaporates during the wafflisation process.

Back to “mashtags”. Birds Eye isn't saying much about the product other than offering the image below that depicts snacks in the shape of the “@” character, the “#”, a "♥" and a smiley face.

Birds Eye's 'mashtags' snack

Mashtags have been salted and hashed

Vulture South is happy to dub the last the “LOLbite” and to suggest that Birds Eye may soon find itself on the wrong end of a sueball flung by someone claiming ownership of the term “potato hash” for the #-shaped treat. In the public interest, we should also point out that eating too much food of this sort could harden your @rteries and cause a ♥ attack, at which point an upside-down LOLbite could be the result. ®

Beginner's guide to SSL certificates

More from The Register

next story
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.