Feeds

Verizon jumps into wireless discount punch-fest with 'More Everything'

Carrier will raise caps, drop fees

The Essential Guide to IT Transformation

Verizon Wireless has become the latest US telco to roll out an aggressive price-cutting campaign for its subscribers.

The company said that its "More Everything" service plan will expand data limits on several existing plans while also adding unlimited messaging, online storage, and multiple-device support.

Designed to be a single data plan across both tablets and smartphones, More Everything will offer users the ability to integrate smartphones through the Edge service plan and receive discounts on their monthly charges. The data plans, which range from 250MB to 100GB, will include a 25GB cloud storage account as well.

Additionally, users will have the option to opt in for security services and international long distance coverage for an additional five-dollar fee.

"More Everything changes the game by adding even more of what customers want from their wireless provider in a single, simple monthly plan," Verizon Wireless chief marketing officer Ken Dixon said in a statement.

"Verizon Wireless led the way with the introduction of shared data plans, and More Everything is the next leap forward with more storage, more messaging and more choice, all on a 4G LTE network that is unmatched in coverage and capacity."

Verizon's More Everything is the latest in a series of aggressive wireless promotions rolled out by US carriers in recent months. Spurred on by T-Mobile's Uncarrier campaign, major vendors such as AT&T have introduced their own plans which offer discounts, service bundles, and even poaching campaigns which paid users to opt out of their existing service contracts, and to switch carriers.

Following the Verizon announcement, T-Mobile US CEO John Legere reacted to the news in what has become his typical fashion: baiting rivals via Twitter.

®

Build a business case: developing custom apps

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.