Feeds

Verizon jumps into wireless discount punch-fest with 'More Everything'

Carrier will raise caps, drop fees

SANS - Survey on application security programs

Verizon Wireless has become the latest US telco to roll out an aggressive price-cutting campaign for its subscribers.

The company said that its "More Everything" service plan will expand data limits on several existing plans while also adding unlimited messaging, online storage, and multiple-device support.

Designed to be a single data plan across both tablets and smartphones, More Everything will offer users the ability to integrate smartphones through the Edge service plan and receive discounts on their monthly charges. The data plans, which range from 250MB to 100GB, will include a 25GB cloud storage account as well.

Additionally, users will have the option to opt in for security services and international long distance coverage for an additional five-dollar fee.

"More Everything changes the game by adding even more of what customers want from their wireless provider in a single, simple monthly plan," Verizon Wireless chief marketing officer Ken Dixon said in a statement.

"Verizon Wireless led the way with the introduction of shared data plans, and More Everything is the next leap forward with more storage, more messaging and more choice, all on a 4G LTE network that is unmatched in coverage and capacity."

Verizon's More Everything is the latest in a series of aggressive wireless promotions rolled out by US carriers in recent months. Spurred on by T-Mobile's Uncarrier campaign, major vendors such as AT&T have introduced their own plans which offer discounts, service bundles, and even poaching campaigns which paid users to opt out of their existing service contracts, and to switch carriers.

Following the Verizon announcement, T-Mobile US CEO John Legere reacted to the news in what has become his typical fashion: baiting rivals via Twitter.

®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.