Feeds

Apple prevails in Siri marketing lawsuit

Judge finds no evidence of deception in advertisements

Secure remote control for conventional and virtual desktops

A US judge has absolved Apple of charges that the company misled users with its Siri advertising campaigns.

District Court judge Claudia Wilken has issued a final dismissal of a suit claiming that Apple ran ads which exaggerated the capabilities of its mobile device when Siri was first released in 2011. The judge found in favor of Apple without allowing further appeal.

In the decision, Wilken shot down claims from the plaintiffs that Apple had not properly represented the limitations and failings of its mobile assistant in the ads, which depicted users looking up a variety of topics on Siri.

The ruling finally puts to bed a case which has been in the courts for nearly two years.

First filed in 2012, the suit accused Apple of misleading consumers in ads showcasing Siri on the iPhone 4S handset. In the suit, the plaintiffs claim that they would not have purchased the iPhone had they been properly informed of the limitations of Siri.

The suit came at a time when some observers, most notably Apple cofounder Steve Wozniak, had noted a drop in the accuracy of results Siri had been returning on Apple's new handsets.

According to Wilken's ruling, however, the plaintiffs lacked sufficient evidence to claim that Apple misled consumers on Siri's capabilities and, more specifically, its limitations.

"Plaintiffs cannot show that a reasonable consumer would expect such a level of performance based on the advertisements alleged. Apple made no promise that Siri would operate without fail," the judge wrote in issuing the ruling.

"A reasonable consumer would understand that commercials depicting the products they are intended to promote would be unlikely to depict failed attempts. Absent a representation that a product feature would perform at a certain level, a reasonable consumer is unlikely to be deceived by advertising that merely demonstrates a product has such a feature."

The ruling means one less legal headache for Apple, though Cupertino's lawyers still have more than enough work to keep busy. The company remains engaged in an extensive list of patent battles against Android smartphone and tablet vendors alleging infringement on iPhone and iOS designs.

In the meantime, Apple remains a force in the smartphone space. A recent analyst report pegged Apple's share of the market at just over 17 per cent. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.