Feeds

Apple prevails in Siri marketing lawsuit

Judge finds no evidence of deception in advertisements

Boost IT visibility and business value

A US judge has absolved Apple of charges that the company misled users with its Siri advertising campaigns.

District Court judge Claudia Wilken has issued a final dismissal of a suit claiming that Apple ran ads which exaggerated the capabilities of its mobile device when Siri was first released in 2011. The judge found in favor of Apple without allowing further appeal.

In the decision, Wilken shot down claims from the plaintiffs that Apple had not properly represented the limitations and failings of its mobile assistant in the ads, which depicted users looking up a variety of topics on Siri.

The ruling finally puts to bed a case which has been in the courts for nearly two years.

First filed in 2012, the suit accused Apple of misleading consumers in ads showcasing Siri on the iPhone 4S handset. In the suit, the plaintiffs claim that they would not have purchased the iPhone had they been properly informed of the limitations of Siri.

The suit came at a time when some observers, most notably Apple cofounder Steve Wozniak, had noted a drop in the accuracy of results Siri had been returning on Apple's new handsets.

According to Wilken's ruling, however, the plaintiffs lacked sufficient evidence to claim that Apple misled consumers on Siri's capabilities and, more specifically, its limitations.

"Plaintiffs cannot show that a reasonable consumer would expect such a level of performance based on the advertisements alleged. Apple made no promise that Siri would operate without fail," the judge wrote in issuing the ruling.

"A reasonable consumer would understand that commercials depicting the products they are intended to promote would be unlikely to depict failed attempts. Absent a representation that a product feature would perform at a certain level, a reasonable consumer is unlikely to be deceived by advertising that merely demonstrates a product has such a feature."

The ruling means one less legal headache for Apple, though Cupertino's lawyers still have more than enough work to keep busy. The company remains engaged in an extensive list of patent battles against Android smartphone and tablet vendors alleging infringement on iPhone and iOS designs.

In the meantime, Apple remains a force in the smartphone space. A recent analyst report pegged Apple's share of the market at just over 17 per cent. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
The police are WRONG: Watching YouTube videos is NOT illegal
And our man Corfield is pretty bloody cross about it
China hopes home-grown OS will oust Microsoft
Doesn't much like Apple or Google, either
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
UK government accused of hiding TRUTH about Universal Credit fiasco
'Reset rating keeps secrets on one-dole-to-rule-them-all plan', say MPs
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
e-Borders fiasco: Brits stung for £224m after US IT giant sues UK govt
Defeat to Raytheon branded 'catastrophic result'
Don't even THINK about copyright violation, says Indian state
Pre-emptive arrest for pirates in Karnataka
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?