Feeds

Facebook KICKS OUT ad stalkers for BREACHING data rules

HasOffers and Kontagent were way too retentive, apparently

Boost IT visibility and business value

Facebook has divorced itself from two analytics firms who didn't stick to the free content ad network's policies on data retention.

AdExchanger reported that HasOffers and Kontagent have effectively been blacklisted from Facebook's mobile version, after violating their contracts.

The stalker outfits had been caught sitting on data for too long and had also failed to get app developers, who make money from ads, to notify users of data-slurping behaviour via updates to privacy policies.

Facebook said:

After working with a third-party auditor to review the practices of all our mobile measurement partners, we discovered that some weren’t adhering to the terms they agreed to.

As a result, we've removed a couple of our partners from the program. We take our contracts seriously, and will continue to act swiftly anytime we find out they are being violated.

The Register understands that the Mark Zuckerberg-run company frequently adds and removes ad partners for all sorts of reasons, but only occasionally spanks them for such infractions.

Facebook has been repeatedly berated by privacy campaigners for failing, in the past, to be upfront with its users about how it makes money from the data they share on its ad-bloated network.

Kontagent copped to the data retention booboo on its blog, though it stressed that no privacy breaches had taken place. In an email seen by Venturebeat last year, HasOffers reportedly acknowledged violations of Facebook's policies relating to allowing admen access to "inappropriate" device-level data. It has not yet made a statement about its current blacklisting. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.