Feeds

Bad luck, n00bs: Mozilla to splurge ADS inside empty Firefox tiles

'Directory Tiles' will send surfers to paid-for 'content we think users will enjoy'

Security for virtualized datacentres

The Mozilla Corporation has announced that it will soon offer the chance to run advertising in its browser.

Ads will appear in what the foundation is calling “Directory Tiles” that appear when users summon a new Tab into existence.

Explained as something “designed to improve the first-time-with-Firefox experience”, nine Directory Tiles will appear in a grid on each new Tab.

Today, all but one of the Tiles is blank. In future, the following arrangement will apply:

“Directory Tiles will instead suggest pre-packaged content for first-time users. Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla’s pursuit of our mission. The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy.”

Just when the “sponsored tiles” will appear is not certain, but Mozilla veep of Content Services, Darren Herman (whose job blurb says he is is “responsible for diversifying revenue and sustaining Mozilla’s mission through innovation in content and personalization products and services”) says “we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right.”

More interesting is his admission that the new feature “.. helps Mozilla become more diversified and sustainable as a project.”

Mozilla-watchers might be tempted to take that phrase as the Foundation hedging against the possibility its relationship with Google won't last. As we reported last November, Mozilla appears to be very, very dependent on the “royalties” Google pays it for sending search traffic towards the Chocolate Factory. As we noted at the time, finding diverse sources of revenue looks like a very sensible strategy for Mozilla to pursue, not least because Google is rather keen on its own Chrome browser.

Mozilla's annual reports usually land in November, which is when we'll get a clearer view of whether Directory Tiles are a saviour or a new revenue stream. Or maybe both? ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.