Feeds

Bad luck, n00bs: Mozilla to splurge ADS inside empty Firefox tiles

'Directory Tiles' will send surfers to paid-for 'content we think users will enjoy'

Build a business case: developing custom apps

The Mozilla Corporation has announced that it will soon offer the chance to run advertising in its browser.

Ads will appear in what the foundation is calling “Directory Tiles” that appear when users summon a new Tab into existence.

Explained as something “designed to improve the first-time-with-Firefox experience”, nine Directory Tiles will appear in a grid on each new Tab.

Today, all but one of the Tiles is blank. In future, the following arrangement will apply:

“Directory Tiles will instead suggest pre-packaged content for first-time users. Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla’s pursuit of our mission. The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy.”

Just when the “sponsored tiles” will appear is not certain, but Mozilla veep of Content Services, Darren Herman (whose job blurb says he is is “responsible for diversifying revenue and sustaining Mozilla’s mission through innovation in content and personalization products and services”) says “we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right.”

More interesting is his admission that the new feature “.. helps Mozilla become more diversified and sustainable as a project.”

Mozilla-watchers might be tempted to take that phrase as the Foundation hedging against the possibility its relationship with Google won't last. As we reported last November, Mozilla appears to be very, very dependent on the “royalties” Google pays it for sending search traffic towards the Chocolate Factory. As we noted at the time, finding diverse sources of revenue looks like a very sensible strategy for Mozilla to pursue, not least because Google is rather keen on its own Chrome browser.

Mozilla's annual reports usually land in November, which is when we'll get a clearer view of whether Directory Tiles are a saviour or a new revenue stream. Or maybe both? ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
'Aaaah FFS, 'amazeballs' has made it into the OXFORD DICTIONARY'
Plus: 'EE, how shocking, ANOTHER problem I face with your service'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.