Feeds

Elitist approach still paying off for Apple in mobile market

Android and iOS get 95% of market with differing strategies

Top three mobile application threats

Android and iOS increased their domination of the smartphone market in 2013, with over 95 per cent of all sales in what proved to be the industry's first billion-unit shipment year, according to the latest research.

According to analyst house IDC, Android was able to extend its lead in the space by claiming 78.1 per cent of all smartphones shipped. Android vendors shifted 161.1 million handsets in the fourth quarter alone, an increase of almost 40 per cent on the year.

Apple, meanwhile, saw its share of the market drop despite an overall rise in shipments. iOS devices accounted for 17.6 per cent of the market, down from 20.9 per cent in the fourth quarter of 2012. Still, overall shipments of iPhones were up 6.7 per cent on the year.

The company said that iOS and Android devices accounted for 93.8 per cent of all shipments on the year, culminating with a fourth quarter that saw the two brands claim 95.7 per cent of the market. In its first billion unit year, smartphone shipments grew by 39.2 per cent over 2012's high mark of 725.3 million handsets shipped.

"What stands out are the different routes Android and Apple took to meet this demand," said IDC research manager Ramon Llamas.

"Android relied on its long list of OEM partners, a broad and deep collection of devices, and price points that appealed to nearly every market segment. Apple's iOS, on the other hand, relied on nearly the opposite approach: a limited selection of Apple-only devices, whose prices trended higher than most."

"Despite these differences, both platforms found a warm reception to their respective user experiences and selection of mobile applications."

Meanwhile, Windows Phone continues to slowly gain ground. The Nokia-backed platform posted a growing, if not yet significant, share of the market by shipping 3.0 per cent of the market, up from 2.6 per cent, with 8.8 million handsets sold.

BlackBerry, meanwhile, continues its spiraled path towards the drain with shipments down 77 per cent on the year. Market share shrank from an already miniscule 3.2 per cent to just 0.6 per cent of all smartphones sold. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.