Feeds

Elitist approach still paying off for Apple in mobile market

Android and iOS get 95% of market with differing strategies

SANS - Survey on application security programs

Android and iOS increased their domination of the smartphone market in 2013, with over 95 per cent of all sales in what proved to be the industry's first billion-unit shipment year, according to the latest research.

According to analyst house IDC, Android was able to extend its lead in the space by claiming 78.1 per cent of all smartphones shipped. Android vendors shifted 161.1 million handsets in the fourth quarter alone, an increase of almost 40 per cent on the year.

Apple, meanwhile, saw its share of the market drop despite an overall rise in shipments. iOS devices accounted for 17.6 per cent of the market, down from 20.9 per cent in the fourth quarter of 2012. Still, overall shipments of iPhones were up 6.7 per cent on the year.

The company said that iOS and Android devices accounted for 93.8 per cent of all shipments on the year, culminating with a fourth quarter that saw the two brands claim 95.7 per cent of the market. In its first billion unit year, smartphone shipments grew by 39.2 per cent over 2012's high mark of 725.3 million handsets shipped.

"What stands out are the different routes Android and Apple took to meet this demand," said IDC research manager Ramon Llamas.

"Android relied on its long list of OEM partners, a broad and deep collection of devices, and price points that appealed to nearly every market segment. Apple's iOS, on the other hand, relied on nearly the opposite approach: a limited selection of Apple-only devices, whose prices trended higher than most."

"Despite these differences, both platforms found a warm reception to their respective user experiences and selection of mobile applications."

Meanwhile, Windows Phone continues to slowly gain ground. The Nokia-backed platform posted a growing, if not yet significant, share of the market by shipping 3.0 per cent of the market, up from 2.6 per cent, with 8.8 million handsets sold.

BlackBerry, meanwhile, continues its spiraled path towards the drain with shipments down 77 per cent on the year. Market share shrank from an already miniscule 3.2 per cent to just 0.6 per cent of all smartphones sold. ®

SANS - Survey on application security programs

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.