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Video thrills the Google ad star: Susan Wojcicki becomes YouTube chief

Chocolate Factory finally takes Mike Teavee seriously

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Google's chief ad slinger Susan Wojcicki is the new boss of its video-sharing website YouTube.

The company's senior veep confirmed on her Google+ page on Wednesday that she had changed lanes within Mountain View.

She said she would be spending the next few weeks elbow-deep in YouTube's "ecosystem".

Wojcicki will no doubt be fishing around for improvements with the site, which has recently been given a vanilla undercoat that will presumably make it more palatable to advertisers.

The Google veteran spent 11 years running the company's ad biz. She said:

I still remember, like it was yesterday, launching AdSense to help fund innovative content by online creators and publishers. And of course, AdWords has helped countless small and large businesses increase their sales, find new customers and open new stores. I'm really proud to have played a role in that and to have worked alongside such a thoughtful, passionate group of people at Google.

Online advertising today has become a complex and rapidly changing world for advertisers and publishers. Our own advertising products have grown in so many ways, but our goals - to fund great content and to help businesses of all sizes grow - have stayed, and will remain, the same.

Wojcicki added that YouTube has "a front row view of the action", which we think means that ads and (probably) subscriptions will rain down on it from a great height. ®

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