Feeds

fWHoaR! Trick-cyclists crack eternal mystery of WHAT WOMEN WANT in a man

Results will leave men with long faces with long faces

Combat fraud and increase customer satisfaction

Conferring yet another boon on confused men everywhere, psychologists say they have finally cracked the eternal mystery of just what it is that women really find attractive in a man.

Unfortunately for those of our male readers whose skull is taller than it is wide, it turns out that what really stokes the ladies' desires is a chap with a wide face.

“Our study shows that within three minutes of meeting in real life, women find more dominant, wider-faced men attractive for short-term relationships, and want to go on another date with them,” says trick-cyclist Katherine Valentine, of Singapore Management University*.

In fact it's just all around a better idea to have a wide head if you're a bloke, seemingly. There's been loads of research into facial width-to-height ratio (which trick-cyclists like to call "fWHR", presumably as in "fWHR! Have you seen the wide face on THAT!")

We are told:

“High male fWHR has previously been associated with surviving in hand-to-hand combat, aggressiveness, self-perceived power, and CEO’s financial success,” says Valentine. “Our study shows it’s also a reasonably good indicator of perceived dominance – not only that, it piques women’s interest in a face-to-face speed-dating setting.”

Which is great news for the squash-headed male, of course, though much less so for the coffin-bonced community.

As to how Valentine and her crew found this out:

The researchers studied over 150 men and women, ages 18 to 32, who participated in one of several speed-dating events. The participants were all single and they received no compensation other than the prospect of making a potential romantic match. Each speed-dating interaction lasted 3 minutes.

Male speed-daters with higher fWHR, as measured by computer software, were independently rated as more dominant. Women not only expressed more interest in short-term relationships with these men, but were also more likely to choose them for a second date. These associations held even after the researchers accounted for the men’s age and independently-rated attractiveness.

So there you have it: if you have a wide face you can expect to triumph over your tall-headed inferiors in every arena from boudoir to brawl to boardroom.

Ms Valentine for her part intends to carry out extensive further research into "how these individual differences in men affect their overall attractiveness, and in what contexts".

She and her colleagues' paper can be read by subscribers here, courtesy of the journal Psychological Science. ®

*Not affiliated with Hollywood Upstairs Medical College

High performance access to file storage

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.