Feeds

'That was quick!': AT&T ends $450 T-Mobile poaching promotion

Company looks to offer new deals as Legere goes into Troll Mode

Top three mobile application threats

Less than a month after launching a scheme to lure customers away from T-Mobile by paying off termination fees up to $450, AT&T has cut the program and changed course.

Multiple reports note that the company is no longer pitching customers on the plan, in which users who opted to switch from T-Mobile to AT&T could have their cancellation fees – up to $450 – refunded by Big Phone.

Instead, AT&T is pitching a new family plan in which it offers users credits of up to $100 when adding a new line or device to their accounts.

"These new plans give customers what they want – our best-ever prices on a best-in-class network," AT&T Mobility chief marketing officer David Christopher said.

"We're making it easy for families who want it all – great service, great value and big bucket of data to share," he added in language well-suited to his profession.

The move signals an about-face for AT&T less than one month after the company launched the $450 credit plan in an effort to undercut rival T-Mobile. The two firms have long been locked in a publicity battle which has at times left both sides looking more than a bit juvenile.

The war of words reached its height at CES, when T-Mobile boss John Legere documented himself attending, and being ejected from, an AT&T media event at the Las Vegas conference. Legere later defended the stunt claiming he "just wanted to see Macklemore."

Legere is continuing to needle AT&T for its decision to cancel its T-Mobile poaching plan. Shortly after learning of the news, he launched a series of Tweets aimed at the company.

®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.