Feeds

'That was quick!': AT&T ends $450 T-Mobile poaching promotion

Company looks to offer new deals as Legere goes into Troll Mode

Next gen security for virtualised datacentres

Less than a month after launching a scheme to lure customers away from T-Mobile by paying off termination fees up to $450, AT&T has cut the program and changed course.

Multiple reports note that the company is no longer pitching customers on the plan, in which users who opted to switch from T-Mobile to AT&T could have their cancellation fees – up to $450 – refunded by Big Phone.

Instead, AT&T is pitching a new family plan in which it offers users credits of up to $100 when adding a new line or device to their accounts.

"These new plans give customers what they want – our best-ever prices on a best-in-class network," AT&T Mobility chief marketing officer David Christopher said.

"We're making it easy for families who want it all – great service, great value and big bucket of data to share," he added in language well-suited to his profession.

The move signals an about-face for AT&T less than one month after the company launched the $450 credit plan in an effort to undercut rival T-Mobile. The two firms have long been locked in a publicity battle which has at times left both sides looking more than a bit juvenile.

The war of words reached its height at CES, when T-Mobile boss John Legere documented himself attending, and being ejected from, an AT&T media event at the Las Vegas conference. Legere later defended the stunt claiming he "just wanted to see Macklemore."

Legere is continuing to needle AT&T for its decision to cancel its T-Mobile poaching plan. Shortly after learning of the news, he launched a series of Tweets aimed at the company.

®

Next gen security for virtualised datacentres

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.