Feeds

Google views, reviews YouTube viewers' views with view to killing off spam shams

Video site reportedly gets new boss

Choosing a cloud hosting partner with confidence

Google is attempting to stamp out fake views on its video-sharing website YouTube - which is reportedly about to get a new boss in the shape of the company's ad honcho Susan Wojcicki.

The ad giant claimed that YouTube was "a place for meaningful human interaction" and as such shouldn't be tainted by spam.

Google said in a blog post:

While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count, removing fraudulent views as new evidence comes to light.

The company warned users who post vids on YouTube to beware of third-party marketing outfits as some of them will sell fake views to unsuspecting folk.

Google added that only a small fraction of videos shared on its site would be killed if they are found to have been pumped with false view counts.

YouTube has undergone a number of changes in recent months as Google attempts to pluck more ad revenue from the service.

To satisfy admen, it needs to prove that the videos posted carry authentic data about the number of views, likes and comments - which were recently painted with a vanilla sheen that some users moaned about.

On the same day that Google unveiled its plans to make views more authentic on YouTube, The Information speculated that the firm's ad boss Susan Wojcicki was set to become the new chief of the vid-sharing site. ®

Beginner's guide to SSL certificates

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.