Feeds

Google views, reviews YouTube viewers' views with view to killing off spam shams

Video site reportedly gets new boss

The essential guide to IT transformation

Google is attempting to stamp out fake views on its video-sharing website YouTube - which is reportedly about to get a new boss in the shape of the company's ad honcho Susan Wojcicki.

The ad giant claimed that YouTube was "a place for meaningful human interaction" and as such shouldn't be tainted by spam.

Google said in a blog post:

While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count, removing fraudulent views as new evidence comes to light.

The company warned users who post vids on YouTube to beware of third-party marketing outfits as some of them will sell fake views to unsuspecting folk.

Google added that only a small fraction of videos shared on its site would be killed if they are found to have been pumped with false view counts.

YouTube has undergone a number of changes in recent months as Google attempts to pluck more ad revenue from the service.

To satisfy admen, it needs to prove that the videos posted carry authentic data about the number of views, likes and comments - which were recently painted with a vanilla sheen that some users moaned about.

On the same day that Google unveiled its plans to make views more authentic on YouTube, The Information speculated that the firm's ad boss Susan Wojcicki was set to become the new chief of the vid-sharing site. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?