Feeds

Duracell powers into cloud storage market

Promises service '250-1000 times faster' than rivals, unlimited cloud capacity

High performance access to file storage

The Gillette Company was famously founded on the idea that by giving away razors, but charging for new blades, you can milk customers forever.

What then to make of a new Gillette venture, Duracell Cloud Storage?

Yes, you read that right: the battery-maker (and Gillette subsidiary) Duracell now does cloud storage. And does it at the intriguing rate of $US199/month for 2TB of on-premises storage in an on-premises NAS/cloud storage gateway plus unlimited cloud storage.

Right about now your correspondent imagines you're asking yourself just why Duracell is in this business, given the vast difference between batteries and cloud storage. The answer seems to be that it isn't in the business. A dig through the Duracell Cloud Storage web site yields a mention or three for a US-based value-added reseller called Condre, and a fossick around its website turned up a mention of backup-as-a-service offerings and devices called ”Cloud facilitators”.

Condre's “facilitators” also offer combined NAS/cloud storage gateway functions. And as we hope the composite image below shows, Condre's box is remarkably similar to Duracell's.

Duracell NAS/cloud storage gateway and its Condre source

Duracell's cloud storage appliance(left) and Condre's (right)

We're not sure if Condre is using the Duracell name or if the battery-maker is fronting Condre. Nor are we sure just how Duracell will deliver on a claim that it is “ 250-1000 times faster than most cloud storage providers” as the site is silent on how Duracell pulls off that trick.

The service also offers a familiar suite of share 'n' sync functions that shuttle data among PCs and mobile devices, via the cloud, backup-as-a-service and a web portal to access data.

The Duracell page mentions StorZon, a trademark held by Condre that seems to apply to a cloud storage facility or technique said to be “geodiverse” and to operate two data centres. Duracell talks up data being stored twice in the cloud and twice on premises, which sounds a lot like two data centres and local RAID 1.

The service looks to be US-only for now, with the channel offered a chance to resell Duracell Cloud Storage for themselves. And milk customers forever. ®

High performance access to file storage

More from The Register

next story
Seagate brings out 6TB HDD, did not need NO STEENKIN' SHINGLES
Or helium filling either, according to reports
European Court of Justice rips up Data Retention Directive
Rules 'interfering' measure to be 'invalid'
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
Bored with trading oil and gold? Why not flog some CLOUD servers?
Chicago Mercantile Exchange plans cloud spot exchange
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
IT bods: How long does it take YOU to train up on new tech?
I'll leave my arrays to do the hard work, if you don't mind
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.