Feeds

Cisco execs blindside themselves with flash-splash Invicta UCS array

Pity the poor techie who had to explain it to them

Internet Security Threat Report 2014

Blocks and Files Sources indicate that Cisco’s top execs blundered when they thought the UCS Invicta all-flash array wouldn’t compete with flash arrays from partners EMC and NetApp because it was integrated into the UCS server fabric.

Our people suggest that they didn’t understand, when given UCS Invicta integration information by lower-level execs, that such integration was merely common UCS server and Invicta array management and UCS server-based Invicta array controllers.

The array still links to UCS servers via a network link – Ethernet or Fibre Channel – and still provides flash storage resources to a bunch of servers over these network pipes, just like EMC's XtremIO array and NetApp’s EF540/550 and coming FlashRay.

The top Cisco execs didn’t realise this and so the company went ahead with a quiet launch (no press release, etc) of the UCS Invicta arrays around its Cisco Live event in Milan.

But, once said execs and Cisco marketing people realised what we realised – that the UCS Invicta was basically a standard networked all-flash array and competed with VCE and FlexPod partners EMC and NetApp’s own products – a rejig took place. Product-specific webpages were taken down and a planned webcast was canned.

Cisco has said nothing in answer to queries. EMC has said nothing. NetApp has said it doesn’t envisage FlexPods using its all-flash arrays.

It appears the John Chambers-led juggernaut has careered into a deep flash hole and somehow has to climb out without alienating its two main storage partners, meaning eating a large portion of humble pie, and without making its $415m Whiptail investment a waste of cash. ®

Internet Security Threat Report 2014

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.