Feeds

Intel to shutter AppUp app store

Intel had an app store? Who knew? That's probably why it is closing!

Internet Security Threat Report 2014

Intel has decided to close AppUp, its app store for Windows PCs.

Chipzilla's used some magnificent language to announce the store's demise, starting the announcement with news that “At Intel, we’re always thinking about the future, which often means making changes today.”

Oooh! The future. That sounds exciting.

Except this future isn't: Intel's next sentence is “ That’s why, on March 11th, 2014, Intel AppUp center will come to a close as we focus on developing new and exciting PC innovations that will continue to shape your world.”

Oooh! Exciting PC innovation! Like what?

In this FAQ about the closure Intel says “the next generation of platform innovation” is on it's mind. As it always is.

The FAQ also promises that personal information sent to AppUp will remain under close guard, that support will continue until June 15th, 2014, and that apps should run forever.

But in case users are ticked off at the service's demise, Chipzilla is “ offering a refund for applications that users have paid for … granted for the actual transaction price … for a limited time: January 28th, 2014 through December 19th, 2014.” And you'll have to apply for the refund, here.

Disturbingly, no updates to apps will be provided once the service closes, so any security SNAFUs will be up to individual apps' developers to resolve.

Intel launched AppUp at CES 2010, but it has clearly struggled to gain much traction in a world awash with app stores: just on the PC that AppUp targeted punters can chose between Microsoft's app store, Google's for Chrome and myriad sources of downloads.

Intel's seldom discussed usage levels for AppUp, but in November 2011 floated a $US100m fund to encourage developers to work on the platform. It seems that effort had little impact. The store seldom generated the kind of buzz that would excite developers, never mind consumers.

All in all, then, not Intel's finest moment. But perhaps a happy one down Redmond way: Windows 8.1 users have one fewer choice for their apps! ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.