Feeds

Intel to shutter AppUp app store

Intel had an app store? Who knew? That's probably why it is closing!

High performance access to file storage

Intel has decided to close AppUp, its app store for Windows PCs.

Chipzilla's used some magnificent language to announce the store's demise, starting the announcement with news that “At Intel, we’re always thinking about the future, which often means making changes today.”

Oooh! The future. That sounds exciting.

Except this future isn't: Intel's next sentence is “ That’s why, on March 11th, 2014, Intel AppUp center will come to a close as we focus on developing new and exciting PC innovations that will continue to shape your world.”

Oooh! Exciting PC innovation! Like what?

In this FAQ about the closure Intel says “the next generation of platform innovation” is on it's mind. As it always is.

The FAQ also promises that personal information sent to AppUp will remain under close guard, that support will continue until June 15th, 2014, and that apps should run forever.

But in case users are ticked off at the service's demise, Chipzilla is “ offering a refund for applications that users have paid for … granted for the actual transaction price … for a limited time: January 28th, 2014 through December 19th, 2014.” And you'll have to apply for the refund, here.

Disturbingly, no updates to apps will be provided once the service closes, so any security SNAFUs will be up to individual apps' developers to resolve.

Intel launched AppUp at CES 2010, but it has clearly struggled to gain much traction in a world awash with app stores: just on the PC that AppUp targeted punters can chose between Microsoft's app store, Google's for Chrome and myriad sources of downloads.

Intel's seldom discussed usage levels for AppUp, but in November 2011 floated a $US100m fund to encourage developers to work on the platform. It seems that effort had little impact. The store seldom generated the kind of buzz that would excite developers, never mind consumers.

All in all, then, not Intel's finest moment. But perhaps a happy one down Redmond way: Windows 8.1 users have one fewer choice for their apps! ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.