Feeds

Intel to shutter AppUp app store

Intel had an app store? Who knew? That's probably why it is closing!

Internet Security Threat Report 2014

Intel has decided to close AppUp, its app store for Windows PCs.

Chipzilla's used some magnificent language to announce the store's demise, starting the announcement with news that “At Intel, we’re always thinking about the future, which often means making changes today.”

Oooh! The future. That sounds exciting.

Except this future isn't: Intel's next sentence is “ That’s why, on March 11th, 2014, Intel AppUp center will come to a close as we focus on developing new and exciting PC innovations that will continue to shape your world.”

Oooh! Exciting PC innovation! Like what?

In this FAQ about the closure Intel says “the next generation of platform innovation” is on it's mind. As it always is.

The FAQ also promises that personal information sent to AppUp will remain under close guard, that support will continue until June 15th, 2014, and that apps should run forever.

But in case users are ticked off at the service's demise, Chipzilla is “ offering a refund for applications that users have paid for … granted for the actual transaction price … for a limited time: January 28th, 2014 through December 19th, 2014.” And you'll have to apply for the refund, here.

Disturbingly, no updates to apps will be provided once the service closes, so any security SNAFUs will be up to individual apps' developers to resolve.

Intel launched AppUp at CES 2010, but it has clearly struggled to gain much traction in a world awash with app stores: just on the PC that AppUp targeted punters can chose between Microsoft's app store, Google's for Chrome and myriad sources of downloads.

Intel's seldom discussed usage levels for AppUp, but in November 2011 floated a $US100m fund to encourage developers to work on the platform. It seems that effort had little impact. The store seldom generated the kind of buzz that would excite developers, never mind consumers.

All in all, then, not Intel's finest moment. But perhaps a happy one down Redmond way: Windows 8.1 users have one fewer choice for their apps! ®

Internet Security Threat Report 2014

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.