Feeds

Google helps out utterly underexposed Lego brand with Chrome toy

Planet's productivity plummets after popular plastic plug-in plugin published

High performance access to file storage

Obscure Danish toymaker Lego and advertising kingpin Google have together created a block-building distraction for Chrome browser users.

The Build With Chrome plugin lets fans to construct and share their creations online, and uses WebGL to render the board and a simulation of fully functional Lego bricks in hardware-accelerated 3D. There's also a set of tutorials for anyone who isn't familiar with the concept of snapping together blocks to create buildings and other objects.

Of course, you're invited to use Google Maps when you've finished to pinpoint exactly where you were when you had way too much time on your hands.

"Think back: you’ve just dumped a bin of Lego bricks onto the floor with a satisfying crash, and you have the whole day ahead of you to build whatever you want," gushed Google product marketing manager Adrian Soghoian.

"There’s something pretty amazing about being able to piece together your ideas with just a collection of colorful bricks."

Yes, it's called Minecraft these days.

But don't listen to us: Lego is still immensely popular and the Chrome plugin is drawing attention from across the web. And in addition to its movie, theme park, video game and adult collectable model lines, Lego is also said to have once dabbled in children's toys: the company's plastic block kits are credited with inspiring an entire generation of engineers who have shown their appreciation by building massive monuments and complex structures entirely from Lego bricks.

For Google, the plugin shows off the capabilities of Chrome and WebGL for developing applications. The LEGO tool integrates with Maps and Google+, as you'd expect in this day and age of online tracking, and offers support for touchscreen functions that will increasingly be utilized by developers in creating other, more serious, applications. ®

High performance access to file storage

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.