Feeds

Google helps out utterly underexposed Lego brand with Chrome toy

Planet's productivity plummets after popular plastic plug-in plugin published

Security for virtualized datacentres

Obscure Danish toymaker Lego and advertising kingpin Google have together created a block-building distraction for Chrome browser users.

The Build With Chrome plugin lets fans to construct and share their creations online, and uses WebGL to render the board and a simulation of fully functional Lego bricks in hardware-accelerated 3D. There's also a set of tutorials for anyone who isn't familiar with the concept of snapping together blocks to create buildings and other objects.

Of course, you're invited to use Google Maps when you've finished to pinpoint exactly where you were when you had way too much time on your hands.

"Think back: you’ve just dumped a bin of Lego bricks onto the floor with a satisfying crash, and you have the whole day ahead of you to build whatever you want," gushed Google product marketing manager Adrian Soghoian.

"There’s something pretty amazing about being able to piece together your ideas with just a collection of colorful bricks."

Yes, it's called Minecraft these days.

But don't listen to us: Lego is still immensely popular and the Chrome plugin is drawing attention from across the web. And in addition to its movie, theme park, video game and adult collectable model lines, Lego is also said to have once dabbled in children's toys: the company's plastic block kits are credited with inspiring an entire generation of engineers who have shown their appreciation by building massive monuments and complex structures entirely from Lego bricks.

For Google, the plugin shows off the capabilities of Chrome and WebGL for developing applications. The LEGO tool integrates with Maps and Google+, as you'd expect in this day and age of online tracking, and offers support for touchscreen functions that will increasingly be utilized by developers in creating other, more serious, applications. ®

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Slap my Imp up: Bullfrog's Dungeon Keeper
Monsters need to earn a living too
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
The Apple Watch and CROTCH RUBBING. How are they related?
Plus: 'NostrilTime' wristjob vid action
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.