Feeds

Apple stores? Samsung says two can play at that game

Samsung stores to launch in seven European markets

Secure remote control for conventional and virtual desktops

Samsung has fired another shot across Apple's bow, having announced that it plans to open a chain of own-branded retail stores across Europe.

It won't do it all on its own, though. Instead, the Korean giant plans to crack the European market with the help of local "preferred partner" Carphone Warehouse.

The UK-based mobile retailer has been operating three standalone Samsung stores on the chaebol's behalf in Spain since 2013. The new agreement will expand the partnership to more than 60 stores in seven markets, including the UK, Germany, Ireland, the Netherlands, Portugal, Spain, and Sweden.

The Guardian reports that between 10 and 15 of the shops are expected to open in the UK.

Carphone Warehouse currently operates more than 2,000 of its own-branded retail stores in eight European markets and has licensed another 340 stores to franchisees.

"This is an important alliance playing to both companies' strengths," Carphone Warehouse said in a canned statement. "Together we will create a powerful new retail concept to showcase, for our customers, a wide range of products, content and services as well as injecting both investment and new jobs into the retail sector."

This will be Samsung's first major push into retail, having previously maintained only a limited retail presence in the US in the form of pop-up "Samsung Experience Stores" inside Best Buy locations.

According to a press release, the new Samsung dedicated stores will feature a "premium look and feel" and will showcase the full range of Samsung's mobile tech, including phones, tablets, laptops, and wearables.

The layout of the shops will doubtless be partly the brainchild of former Apple senior store designer Tim Gudgel, whom Samsung recently hired as VP and general manager of its retail efforts.

It will be some time yet before Samsung can truly give Apple a run for its money in the retail market, though. The fruity firm now operates 420 retail stores in 13 countries, including the US, and during its most recent quarter its retail division pulled in net sales of $7bn. ®

Intelligent flash storage arrays

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.