Feeds

Apple stores? Samsung says two can play at that game

Samsung stores to launch in seven European markets

Internet Security Threat Report 2014

Samsung has fired another shot across Apple's bow, having announced that it plans to open a chain of own-branded retail stores across Europe.

It won't do it all on its own, though. Instead, the Korean giant plans to crack the European market with the help of local "preferred partner" Carphone Warehouse.

The UK-based mobile retailer has been operating three standalone Samsung stores on the chaebol's behalf in Spain since 2013. The new agreement will expand the partnership to more than 60 stores in seven markets, including the UK, Germany, Ireland, the Netherlands, Portugal, Spain, and Sweden.

The Guardian reports that between 10 and 15 of the shops are expected to open in the UK.

Carphone Warehouse currently operates more than 2,000 of its own-branded retail stores in eight European markets and has licensed another 340 stores to franchisees.

"This is an important alliance playing to both companies' strengths," Carphone Warehouse said in a canned statement. "Together we will create a powerful new retail concept to showcase, for our customers, a wide range of products, content and services as well as injecting both investment and new jobs into the retail sector."

This will be Samsung's first major push into retail, having previously maintained only a limited retail presence in the US in the form of pop-up "Samsung Experience Stores" inside Best Buy locations.

According to a press release, the new Samsung dedicated stores will feature a "premium look and feel" and will showcase the full range of Samsung's mobile tech, including phones, tablets, laptops, and wearables.

The layout of the shops will doubtless be partly the brainchild of former Apple senior store designer Tim Gudgel, whom Samsung recently hired as VP and general manager of its retail efforts.

It will be some time yet before Samsung can truly give Apple a run for its money in the retail market, though. The fruity firm now operates 420 retail stores in 13 countries, including the US, and during its most recent quarter its retail division pulled in net sales of $7bn. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
DVLA website GOES TITSUP on day paper car tax discs retire
Welcome to GOV.UK - digital by de ... FAULT
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.