Feeds

Bonk to enter: Starwood Hotels testing keyless check-in via mobe

Smartphone app is your virtual door key in limited trial

The essential guide to IT transformation

Today you can place calls with your smartphone, you can take photos with it, and you can make payments with it. And if a new pilot program being launched by Starwood Hotels & Resorts pans out, one day you may even be able to use it to open your hotel room door.

Two locations of Starwood's boutique Aloft hotel chain will soon begin testing a new feature that allows guests to enter their rooms using a smartphone app that releases the door lock wirelessly.

The system works via Bluetooth, the company said, and the apps will be compatible with Apple's iPhone 4s and later or Android smartphones running version 4.3 or later.

Customers who have the apps installed will be able to check in on their devices and then breeze right past the front desk to their rooms, without having to wait to be handed a key.

"We believe this will become the new standard for how people will want to enter a hotel," Starwood CEO Frits van Paasschen told the Wall Street Journal, adding that he believes the system could become the biggest thing for hotels since free Wi-Fi. "It may be a novelty at first, but we think it will become table stakes for managing a hotel."

Keyless Mobile Check-in With The SPG App

For now, only the Aloft locations in New York's Harlem neighborhood and Apple's hometown of Cupertino, California will be testing the system, but if the pilot proves successful it could expand to other locations.

In addition to Aloft, Starwood is the parent company of eight other hotel chains, including Le Meridien, Sheraton, St. Regis, W, and Westin.

If you would like to participate in the wireless check-in test, you must be a member of the company's Starwood Preferred Guest loyalty program, and you can sign up to receive more information about the trial via its website. ®

Next gen security for virtualised datacentres

More from The Register

next story
e-Borders fiasco: Brits stung for £224m after US IT giant sues UK govt
Defeat to Raytheon branded 'catastrophic result'
Snowden on NSA's MonsterMind TERROR: It may trigger cyberwar
Plus: Syria's internet going down? That was a US cock-up
Who needs hackers? 'Password1' opens a third of all biz doors
GPU-powered pen test yields more bad news about defences and passwords
Think crypto hides you from spooks on Facebook? THINK AGAIN
Traffic fingerprints reveal all, say boffins
Rupert Murdoch says Google is worse than the NSA
Mr Burns vs. The Chocolate Factory, round three!
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Germany 'accidentally' snooped on John Kerry and Hillary Clinton
Dragnet surveillance picks up EVERYTHING, USA, m'kay?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.