Feeds

Ancient video of Steve Jobs launching the first Apple Mac found

Long-lost footage resurfaces after 30 years

The Power of One Brief: Top reasons to choose HP BladeSystem

Long-lost footage of Steve Jobs launching the first Apple Macintosh in 1984 has been dug out of storage and shown in full for the first time in 30 years.

The video shows the Apple godhead addressing the Boston Computer Club just days after his famous speech to shareholders at Cupertino.

Time magazine journalist Harry McCracken tracked down Glenn Koenig, a Boston-based video-maker who had stored the footage on a defunct format called U-matic. Koenig knew that Dan Bricklin, co-inventor of VisiCalc, the first spreadsheet programme for the Apple II, and Jonathan Rotenberg, president of the computer club, had also shot their own films.

The Computer History Museum collected together the footage, which has now been premiered on the Time website.

Rotenberg said the video shows a more "intimate" product launch than the one given to shareholders at Cupertino, which was so busy that some people turned away.

It’s about the users, which is what you don’t get at the shareholder meeting," he said.

“This one was Steve really selling,” added Bricklin. “This is the Steve that we’ve now known for many years announcing other products. This is that Steve, giving the talk he’s given so many times that he knows it cold. It really makes a difference.”

“You get to see Steve when Steve became the Steve Jobs. Seeing him smiling up there is the way a lot of us would like to remember him.”

The dimly-lit video has an eerie quality about it, with Jobs' face falling into shadow at times.

Essentially, it's based on the same script as his famous Cupertino speech, although Jobs doesn't bother reciting Bob Dylan lyrics at the beginning, perhaps reckoning they'd be lost on the audience. He instead launches in with a broadside against IBM, which he accused of a brazen lack of innovation.

There's also a Q&A at the end, which is gatecrashed by Steve 'Woz' Wozniak, who flew in to take questions. In this Q&A, Jobs was asked if he was going to just abandon all the people who had bought the Apple II. His answer is a telling prediction of Apple's future strategy of endless updates and the brutal culling of old tech – like the 30 pin iPhone plug, for instance.

"The big question is actually when we are going to sell of more of these?" he replied, patting the new Macintosh. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.