Feeds

Murdoch's BSkyB stares down Microsoft: Redmond renames SkyDrive to OneDrive

Sorry about the trademark, Rupert, let's just carry on

Intelligent flash storage arrays

After six months of deliberation, Microsoft has announced the new name for its trademark-disputed SkyDrive cloud storage service: OneDrive.

The SkyDrive brand, which has been a cornerstone of Microsoft's latest Windows marketing, was called into dispute in 2011 when British Sky Broadcasting Group – the European satellite broadcasting arm of Rupert Murdoch's media empire – claimed that it violated BSkyB's trademark for internet storage services.

A judge ruled in BSkyB's favor last year, clearing the way for a name change. But according to a blog post by Microsoft's Ryan Gavin, the new name isn't just about settling a lawsuit – it's to "convey the value we can deliver for you and best represents our vision for the future."

Gavin's comments came in the inaugural post to the newly renamed OneDrive Blog, which has so far been stocked with posts extolling the virtues of the erstwhile SkyDrive.

This is the second time Microsoft has been forced to change its branding for one of its latest Windows features. In 2012, the software giant announced that it would no longer use the name "Metro" to describe Windows 8's new, touch-centric UI mode – allegedly because of another trademark dispute – and it has never bothered to come up with a replacement term.

But while Redmond's cloudy file storage will be known as OneDrive from now on, neither consumers nor business users of the former SkyDrive service should worry about the branding change, Gavin said.

"For current users of either SkyDrive or SkyDrive Pro, you're all set," he wrote. "The service will continue to operate as you expect and all of your content will be available on OneDrive and OneDrive for Business respectively as the new name is rolled out across the portfolio." ®

Intelligent flash storage arrays

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
IBM, backing away from hardware? NEVER!
Don't be so sure, so-surers
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.