Feeds

Murdoch's BSkyB stares down Microsoft: Redmond renames SkyDrive to OneDrive

Sorry about the trademark, Rupert, let's just carry on

Combat fraud and increase customer satisfaction

After six months of deliberation, Microsoft has announced the new name for its trademark-disputed SkyDrive cloud storage service: OneDrive.

The SkyDrive brand, which has been a cornerstone of Microsoft's latest Windows marketing, was called into dispute in 2011 when British Sky Broadcasting Group – the European satellite broadcasting arm of Rupert Murdoch's media empire – claimed that it violated BSkyB's trademark for internet storage services.

A judge ruled in BSkyB's favor last year, clearing the way for a name change. But according to a blog post by Microsoft's Ryan Gavin, the new name isn't just about settling a lawsuit – it's to "convey the value we can deliver for you and best represents our vision for the future."

Gavin's comments came in the inaugural post to the newly renamed OneDrive Blog, which has so far been stocked with posts extolling the virtues of the erstwhile SkyDrive.

This is the second time Microsoft has been forced to change its branding for one of its latest Windows features. In 2012, the software giant announced that it would no longer use the name "Metro" to describe Windows 8's new, touch-centric UI mode – allegedly because of another trademark dispute – and it has never bothered to come up with a replacement term.

But while Redmond's cloudy file storage will be known as OneDrive from now on, neither consumers nor business users of the former SkyDrive service should worry about the branding change, Gavin said.

"For current users of either SkyDrive or SkyDrive Pro, you're all set," he wrote. "The service will continue to operate as you expect and all of your content will be available on OneDrive and OneDrive for Business respectively as the new name is rolled out across the portfolio." ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
IBM rides nightmarish hardware landscape on OpenPOWER Consortium raft
Google mulls 'third-generation of warehouse-scale computing' on Big Blue's open chips
It's GOOD to get RAIN on your upgrade parade: Crucial M550 1TB SSD
Performance tweaks and power savings – what's not to like?
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.