Feeds

Not even 1.4m users can save 4Chan founder Chris Poole's startup

If Moot can't turn a quid from an app, what chance do you have?

Build a business case: developing custom apps

Being the (in)famous founder of 4Chan looks like a pretty good platform from which to kick off a mobile application startup.

But not even Moot, one of the visual forum's founders, has been able to make a go of it with DrawQuest.

That's despite, as he writes here, 1.4m downloads over the last year, 25,000 daily users and 400,000 users in the last month.

Moot's post about the decision to wind up the company doesn't explain just what went wrong, other than to say “Although we arguably found product/market fit, we couldn’t quite crack the business side of things.”

“As we approached the end of our runway, it became clear to us that DrawQuest didn’t represent a venture-backed opportunity, and even with more time that was unlikely to change,” he continues, adding that “it’s my goal to use what little money we’ll have left after the wind-down to keep the service alive for another few months.”

Some speculative dot-joining leads Vulture South to opine that DrawQuest did well at winning users, but terribly at turning them into enough cash to become a self-sustaining entity, or even an entity its venture capital owners perceived as potentially saleable.

Moot's not alone in finding it hard to make a go of a startup. Venture capitalists don't expect every investment they make will pay off, instead trying to find one hit among several investments.

That Moot could not produce a hit is therefore no surprise, not least because things are tough in the app business with festive season app download rates collapsing, and Gartner has predicting that just one in 10,000 apps will become commercially successful.

Moot now plans to write more about his startup experience, in the hope others can learn from it. ®

Boost IT visibility and business value

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.