Feeds

No one's likely to get rich selling disks in '14... but it won't stop 'em trying

2014: The year when everyone realises there's more to storage than VMware?

Security for virtualized datacentres

Storagebod As we ended 2013, we saw both winners and losers in the world of flash, for example: Violin Memory crashing as it struggled to increase sales and reduce burn; yet Pure Storage seem to be on a stellar rise - and hiring like maniacs, I hear.

A UK launch is imminent and its is going to be an interesting one to watch. All-flash arrays are still very niche and even companies who need them are holding off on making any big decisions.

I’ve already spoken to a hybrid vendor about this very topic. For them, pushing their hybrid line this year is good enough for most cases; it's tied to the virtualisation use-case. And yes, VDI all over their Powerpoints is a use-case. 2014, the year when VDI happens!

I expect that I’ll spend time with more hybrid vendors who are playing some kind of chicken with SSD/Disk ratios: how low can they go? However, I’m also seeing more KVM/Openstack appearing on roadmaps as they begin to realise that VMware might not be the only game in town.

I’m sure we’ll see more hype around hyper-convergence as attempts continue to build a new mainframe – and I shall continue to struggle to work out why anyone wants to.

I like being able to scale my infrastructure in the right place; I don’t want to have to increase my compute to increase my storage and vice versa. Flexibility around compute/storage and network ratios is important.

Yet convergence of storage and compute will continue and there’s potentially some real challenge to the traditional storage technologies there. If I was building a new infrastructure today, I’d be looking hard whether I needed a SAN at all. But I wouldn’t be going straight to a hyper-converged infrastructure; there be dragons there, I suspect.

I’ve already had my first vendor conversation where I’ve suggested that they are actually selling a software product and perhaps they should drop the hardware part. That and asking why the hell were they touting their own REST API for cloud-like storage… if industry giants like EMC have struggled against the Amazon juggernaut, what makes the smaller players think they're any different?

And marketing as differentiation will probably continue, especially as the traditional vendors get more defensive around their legacy products. No one's likely to get rich selling disks anymore, but it won’t stop them all from trying. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.