Feeds

Google grabs slice of interwebs for EVERYONE (who speaks Japanese)

Chocolate Factory claims first gTLD with Japanese suffix

Internet Security Threat Report 2014

Google has announced its first successful move into new gTLDs with the launch of .みんな for the Japanese market.

The registration is the world’s first open top-level domain in hiragana, one of the three scripts used to read and write Japanese, according to the web giant.

Written in the Roman alphabet as “minna”, the word literally means “everyone” in Japanese, and “suggests multiple people doing things together”, business product manager Vishal Jain wrote in a blog post.

“Our vision is for .みんな to be a collaborative space, where folks can build online communities — something along the lines of ‘Cook, everybody!’ or ‘Run, everybody!’,” he continued.

“But that’s just a thought. We can’t wait to see what new ideas the new domain will help make possible.”

Given the homogeneity of Japanese society and the herd mentality, it could prove a popular suffix, although like all new gTLDs, there’s absolutely no guarantee that the domain won’t be a gigantic waste of time and money.

That hasn’t stopped the Chocolate Factory applying for a huge list of over 100 new domains.

If the Choc Factory is successful with all of those, the bill would come in at somewhere around $20m for the registrations alone – no doubt a small price for Google to pay to get its pawprints on more of the interwebs.

Other domains in international scripts the web giant has applied for include “グーグル”- which is “Google” written in katakana, the script used in Japanese for loan words – and 谷歌, which is "Google" in Chinese.

Any businesses or individuals wanting to register a site on .みんな can do so through one of Google’s many registrar partners here. ®

Beginner's guide to SSL certificates

More from The Register

next story
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.