Feeds

Google grabs slice of interwebs for EVERYONE (who speaks Japanese)

Chocolate Factory claims first gTLD with Japanese suffix

Maximizing your infrastructure through virtualization

Google has announced its first successful move into new gTLDs with the launch of .みんな for the Japanese market.

The registration is the world’s first open top-level domain in hiragana, one of the three scripts used to read and write Japanese, according to the web giant.

Written in the Roman alphabet as “minna”, the word literally means “everyone” in Japanese, and “suggests multiple people doing things together”, business product manager Vishal Jain wrote in a blog post.

“Our vision is for .みんな to be a collaborative space, where folks can build online communities — something along the lines of ‘Cook, everybody!’ or ‘Run, everybody!’,” he continued.

“But that’s just a thought. We can’t wait to see what new ideas the new domain will help make possible.”

Given the homogeneity of Japanese society and the herd mentality, it could prove a popular suffix, although like all new gTLDs, there’s absolutely no guarantee that the domain won’t be a gigantic waste of time and money.

That hasn’t stopped the Chocolate Factory applying for a huge list of over 100 new domains.

If the Choc Factory is successful with all of those, the bill would come in at somewhere around $20m for the registrations alone – no doubt a small price for Google to pay to get its pawprints on more of the interwebs.

Other domains in international scripts the web giant has applied for include “グーグル”- which is “Google” written in katakana, the script used in Japanese for loan words – and 谷歌, which is "Google" in Chinese.

Any businesses or individuals wanting to register a site on .みんな can do so through one of Google’s many registrar partners here. ®

The Essential Guide to IT Transformation

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.