Feeds

Apple CEO on China Mobile: 'World's best' mobe with world's, uh, 'largest network'

Tim Cook takes to telly, cozies up to China Mobile chief

Internet Security Threat Report 2014

Apple CEO Tim Cook has used a rare television interview to hail a "milestone" deal with China Mobile which is expected to result in millions of extra iPhone sales in the People's Republic.

He appeared alongside chairman Xi Guohua in a televised love-in to publicise the historic deal.

Speaking in his folksy, down-at-home Alabama accent to CNBC, the Apple CEO hailed a "watershed day" for the fruity firm.

"It's a huge announcement," Cook gushed. "I'm so honoured to be doing business with chairman Xi and China Mobile. We're incredibly impressed with them, we have deep respect for them and have had from the very first discussion that we've had together."

China Mobile customers have placed more than one million pre-orders for the iPhone, which means that just a fraction of the mobile provider's 760 million customers have decided to become fanbois.

Cook wasted no time with modesty in the interview. "We see this as bringing the world's best smartphone to the very, uh, [pause] largest and now the fastest network in China," he boasted.

Last year, Apple worked with the Chinese authorities to ensure that the iPhone 5C and 5S were released in the huge nation at the same time as everywhere else in the world.

The strategy seems to have paid off, because Apple sold 18.5 million iPhones in China in the first nine months of 2013, a 28 per cent improvement on the previous year. Cook expects even more success to follow.

"Although we haven't released total results, we sold more iPhone units last quarter in Greater China than ever before," he added.

He predicted the China Mobile deal would enable Apple to keep up the "momentum" of recent years in China. ®

Beginner's guide to SSL certificates

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
BEST EVER broadband? Oh no you DIDN'T, Sky – ad watchdog
Rival BT moaned that claim was misleading
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.