Feeds

Woz backs Chinese 'Apple of Far East' in play for US hardware market

'I’m playing with mine. I like it so far' grunts Apple co-founder

Bridging the IT gap between rising business demands and ageing tools

Apple grandee Steve Wozniak has said a Chinese firm mockingly dubbed the "Apple of the Far East" could compete with the fruity firm on its home turf.

The fruity firm's co-founder jetted over to China to give his backing to Xiaomi, a tech company which sells smartphones and consumer electronics based on its own flavour of Android. The company is apparently so keen to ape the fruity firm that its founder Lei Jun dons Steve Jobs' famous uniform of black shirt* and blue jeans to deliver product announcements.

Woz appeared at an event in Beijing alongside Jun over the weekend, where he sung the praises of Xiaomi's latest smartphone. It has not been revealed whether Woz was paid to offer his support.

“I’m playing with mine. I like it so far. I’ll tell you if I have problems,” said Woz. “Xiaomi has excellent products. They’re good enough to break the American market.”

However, Woz denied that Xiaomi could be compared to Apple.

"Xiaomi is in a very different age. It’s hard to compare apples to apples,” he joked.

According to a profile in the New York Times, Jun decided to emulate Steve Jobs whilst still at college in 1987. His firm manufactures smartphones which bear a superficial resemblance to a certain well-known brand of mobe made by a firm based in Cupertino.

However, in an interview with Reuters, Jun claimed his firm was more like Amazon or Google than Apple.

"We're actually an Internet company," he said. "We've already got a business in mobile phone hardware and we want to add to that an Internet platform. We can earn money from that, once it's established." ®

* In Jun's case it's a golf shirt rather than a turtleneck...

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.