Feeds

Woz backs Chinese 'Apple of Far East' in play for US hardware market

'I’m playing with mine. I like it so far' grunts Apple co-founder

The essential guide to IT transformation

Apple grandee Steve Wozniak has said a Chinese firm mockingly dubbed the "Apple of the Far East" could compete with the fruity firm on its home turf.

The fruity firm's co-founder jetted over to China to give his backing to Xiaomi, a tech company which sells smartphones and consumer electronics based on its own flavour of Android. The company is apparently so keen to ape the fruity firm that its founder Lei Jun dons Steve Jobs' famous uniform of black shirt* and blue jeans to deliver product announcements.

Woz appeared at an event in Beijing alongside Jun over the weekend, where he sung the praises of Xiaomi's latest smartphone. It has not been revealed whether Woz was paid to offer his support.

“I’m playing with mine. I like it so far. I’ll tell you if I have problems,” said Woz. “Xiaomi has excellent products. They’re good enough to break the American market.”

However, Woz denied that Xiaomi could be compared to Apple.

"Xiaomi is in a very different age. It’s hard to compare apples to apples,” he joked.

According to a profile in the New York Times, Jun decided to emulate Steve Jobs whilst still at college in 1987. His firm manufactures smartphones which bear a superficial resemblance to a certain well-known brand of mobe made by a firm based in Cupertino.

However, in an interview with Reuters, Jun claimed his firm was more like Amazon or Google than Apple.

"We're actually an Internet company," he said. "We've already got a business in mobile phone hardware and we want to add to that an Internet platform. We can earn money from that, once it's established." ®

* In Jun's case it's a golf shirt rather than a turtleneck...

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
'Aaaah FFS, 'amazeballs' has made it into the OXFORD DICTIONARY'
Plus: 'EE, how shocking, ANOTHER problem I face with your service'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.