Feeds

Pakistani retail chain bakes DEEELICIOUS Android mobes

Gourmet Foods set for sideways step into smartphone space

Choosing a cloud hosting partner with confidence

Pakistan could be about to get a delicious new domestic smartphone brand after sources close to retailer Gourmet Foods claimed the firm is planning an imminent launch in the mobile business.

Those unnamed sources told TechInAsia that the food retailer is prepping a low-cost Java handset and an Android 4.2-based smartphone for release in March.

The handsets will apparently be built by a Chinese ODM, with Gourmet anticipating sales of 50,000 units in the first six months.

The move is certainly a leap for the company, but shouldn’t come as a complete surprise to the locals.

Gourmet has already diversified over the past few years from its humble origins as a Lahore bakery into catering services, restaurants, home furnishings and pharmaceuticals.

Its move into the mobile device space appears to have been well planned, with the hire of Umair Tayyab as head of products and marketing.

Tayyab has worked for both Samsung and homegrown smartphone biz Qmobile and told TIA that Gourmet’s plan is to appeal to those Pakistani punters whose handset needs are currently not being met by his former employers.

This sideways move into the mobile space by Gourmet Foods is not unheard of.

UK retailers Argos, Tesco and Aldi have all released own-brand tablets recently while Philippine brewing giant San Miguel revealed last November that it would be launching its own mobile carrier business in 2014.

As an established brand name with over 500 stores nationwide, Gourmet has a ready-made distribution network and stands a decent chance of success … as long as the hardware is up to scratch.

Next door in India domestic handset brands accounted for around half of all smartphones shipped in the country, with local heroes Micromax and Karbonn coming second and third respectively in the rankings behind Samsung, according to the latest stats from IDC. ®

Intelligent flash storage arrays

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.