Feeds

Pakistani retail chain bakes DEEELICIOUS Android mobes

Gourmet Foods set for sideways step into smartphone space

The Power of One Brief: Top reasons to choose HP BladeSystem

Pakistan could be about to get a delicious new domestic smartphone brand after sources close to retailer Gourmet Foods claimed the firm is planning an imminent launch in the mobile business.

Those unnamed sources told TechInAsia that the food retailer is prepping a low-cost Java handset and an Android 4.2-based smartphone for release in March.

The handsets will apparently be built by a Chinese ODM, with Gourmet anticipating sales of 50,000 units in the first six months.

The move is certainly a leap for the company, but shouldn’t come as a complete surprise to the locals.

Gourmet has already diversified over the past few years from its humble origins as a Lahore bakery into catering services, restaurants, home furnishings and pharmaceuticals.

Its move into the mobile device space appears to have been well planned, with the hire of Umair Tayyab as head of products and marketing.

Tayyab has worked for both Samsung and homegrown smartphone biz Qmobile and told TIA that Gourmet’s plan is to appeal to those Pakistani punters whose handset needs are currently not being met by his former employers.

This sideways move into the mobile space by Gourmet Foods is not unheard of.

UK retailers Argos, Tesco and Aldi have all released own-brand tablets recently while Philippine brewing giant San Miguel revealed last November that it would be launching its own mobile carrier business in 2014.

As an established brand name with over 500 stores nationwide, Gourmet has a ready-made distribution network and stands a decent chance of success … as long as the hardware is up to scratch.

Next door in India domestic handset brands accounted for around half of all smartphones shipped in the country, with local heroes Micromax and Karbonn coming second and third respectively in the rankings behind Samsung, according to the latest stats from IDC. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.