Feeds

Sony seeks mojo reboot with 147-inch 'honey-you-can't-afford-me' 4K home projector

The price tag for 'wow-inspiring' kit? It's ultra high dosh...

Mobile application security vulnerability report

CES 2014 Certain products exist to burnish a company's image rather than fatten its bottom line, and Sony's new 4K Ultra Short Throw Projector, able to project ultra-high definition video images of up to 147 inches on any wall, is a shining example.

Sony 4K Ultra Short Throw Projector

Entrapped in stultifying minimalism, Fido dreams of the great outdoors

"This new vision creates a brand-new sensorial and atmospheric experience that utilizes space, space itself," intoned Sony president and CEO Kazuo Hirai when introducing the extreme kit during his Tuesday keynote at CES in Las Vegas.

The projector, "featuring a stylish, furniture-like design" according to a company blog post, is designed to be placed next to any wall – a low-rise 21st century sideboard, if you will – onto which it will project images of up to 4096-by-2160 pixels.

Hirai was in raptures over the projector's ability not only to project video, but also to provide a virtual window onto a real or imagined world. "I've seen this awe-inspiring, wow-inspiring product in action," he said. "The other day as I stood in my office on the 20th floor in Sony headquarters in Tokyo and I looked at a wall, a perfect window formed revealing a view of a street scene in the Ginza."

Sony 4K Ultra Short Throw Projector

You can have the 4K Ultra Short Throw Projector in any color you want, as long as it's white (click to enlarge)

Of course, you can also use the 4K Ultra Short Throw Projector for more mundane tasks such as watching TV or playing video games, but Hirai has more expansive thoughts. "Imagine being an avid surfer," he said, "and having a perfect wall-sized window of the sea, the world's best surf spots, vividly, in real time, in your living room."

And how much will it cost to plop this 2,000 lumen, laser diode–illuminated, window-on-the-world credenza into your living room when it becomes available in the US this summer? Sony doesn't yet know, saying only that the price will be "approximately $30,000 to $40,000".

The price, after all, is well-nigh irrelevant once the bill of materials' cost is taken care of. The 4K Ultra Short Throw Projector doesn't exist to bring in a hefty profit, but rather to demonstrate that Hirai's Sony – he became president and CEO in April 2012 after the lackluster years of Sir Howard Stringer – has got its mojo back.

"No more commodity products," he promised. "No more parity products. No more 'just good enough' products. We must – and we can – do better." ®

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.