Feeds

Let's-a go: Nintendo shares spike as China says yes to foreign console sales

Shanghai Free Trade Zone set to boost Chinese games market

High performance access to file storage

Shares in Nintendo jumped over 10 per cent in Tokyo to a two-and-a-half year high after China said that it would lift a ban on sales of foreign game consoles.

China has forbidden consoles in the country for the last 13 years, but officially announced yesterday that "gaming entertainment" would be allowed to go on sale in the newly created Shanghai Free Trade Zone.

Content will still be reviewed by "cultural authorities" before games go on the shelves, but the move opens the door for firms like Nintendo, Microsoft and Sony to get a foothold in the world's third-largest video game market by revenue.

It's not going to be an easy move for the foreign companies, however. Some of the most popular games in China are of the free-to-play variety, with players only making purchases within them, while massive multi-player online role-playing (MMORG) games also ride high on the charts.

On top of that, the relatively expensive Xbox, Wii and Playstation consoles will be competing against cut-price grey/black market versions of their products and games. There's a reason free-to-play games are so popular as well, with much of the massive Chinese target market earning too little to be able to afford the price tag on foreign consoles.

Nevertheless, the news sent Nintendo shares up 10.76 per cent to 15,850 yen, while Sony, which has a more diverse portfolio of businesses, edged up 1.39 per cent to 1,825 yen. The Japanese firms may also have been benefiting from a weaker yen.

As the Xbox is such a small part of Microsoft's business, investors didn't take the news as an excuse to splash out and its shares held pretty steady yesterday. ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.