Feeds

Apple lifts skirt, flashes leg at shoppers on Chinese web mall

Cupertino opens TMall store to snare more PRC punters

Internet Security Threat Report 2014

Apple has taken the unprecedented step of touting its wares on a third party e-commerce platform in a bid to step up sales in China, with the launch of a TMall storefront.

A spokesperson for parent company Alibaba confirmed to The Reg that the Apple Store at apple.tmall.com is an official Cupertino venture.

The news comes on the back of Apple’s recent, long-awaited tie-up with carrier giant China Mobile which will see its iPhones go on sale to a huge subscriber base from January 17.

However, TMall is a new channel for the fruit-themed US giant.

Hitherto it has relied on a tightly controlled combination of its own bricks and mortar and online retail stores and carrier and reseller partners in order to get its wares into the hands of fanbois.

The move is yet another sign of the growing importance Cupertino is placing on the Greater China market.

The most recent stats (Q3 2013) from analyst Canalys show just how far Apple is off the pace, albeit with things looking up in the Middle Kingdom.

“In Greater China, local vendors Lenovo, Yulong [Coolpad] and Huawei followed Samsung,” research director Nicole Peng said in a canned statement.

“Apple moved back into the top five this quarter, ahead of Xiaomi and ZTE, which shows the success of its strategy to finally prioritise China as one of the initial launch countries for its new products.”

Unlike its unruly C2C sibling, Taobao Marketplace, Tmall is a Chinese language B2C web site through which primarily big name brands can sell their wares.

Apple will join over 50,000 other merchants on the site and be hoping to tap hundreds of millions of registered users.

On the 11/11 shopping day in China last year TMall and Taobao Marketplace took a combined 35 billion yuan (£3.5bn) through the Alipay payment platform, according to Alibaba.

As if that wasn't enough, Apple is also prepping a "Red Friday" one-day sales event in selected Asian markets this Friday (h/t WSJ) ahead of the Lunar New Year at the end of the month. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.