Feeds

Apple lifts skirt, flashes leg at shoppers on Chinese web mall

Cupertino opens TMall store to snare more PRC punters

Secure remote control for conventional and virtual desktops

Apple has taken the unprecedented step of touting its wares on a third party e-commerce platform in a bid to step up sales in China, with the launch of a TMall storefront.

A spokesperson for parent company Alibaba confirmed to The Reg that the Apple Store at apple.tmall.com is an official Cupertino venture.

The news comes on the back of Apple’s recent, long-awaited tie-up with carrier giant China Mobile which will see its iPhones go on sale to a huge subscriber base from January 17.

However, TMall is a new channel for the fruit-themed US giant.

Hitherto it has relied on a tightly controlled combination of its own bricks and mortar and online retail stores and carrier and reseller partners in order to get its wares into the hands of fanbois.

The move is yet another sign of the growing importance Cupertino is placing on the Greater China market.

The most recent stats (Q3 2013) from analyst Canalys show just how far Apple is off the pace, albeit with things looking up in the Middle Kingdom.

“In Greater China, local vendors Lenovo, Yulong [Coolpad] and Huawei followed Samsung,” research director Nicole Peng said in a canned statement.

“Apple moved back into the top five this quarter, ahead of Xiaomi and ZTE, which shows the success of its strategy to finally prioritise China as one of the initial launch countries for its new products.”

Unlike its unruly C2C sibling, Taobao Marketplace, Tmall is a Chinese language B2C web site through which primarily big name brands can sell their wares.

Apple will join over 50,000 other merchants on the site and be hoping to tap hundreds of millions of registered users.

On the 11/11 shopping day in China last year TMall and Taobao Marketplace took a combined 35 billion yuan (£3.5bn) through the Alipay payment platform, according to Alibaba.

As if that wasn't enough, Apple is also prepping a "Red Friday" one-day sales event in selected Asian markets this Friday (h/t WSJ) ahead of the Lunar New Year at the end of the month. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.