Feeds

Samsung snafu at CES causes Michael Bay meltdown

Turns out he does implosions as well as explosions

The Power of One eBook: Top reasons to choose HP BladeSystem

CES 2014 Hollywood auteur Michael Bay experienced something of a meltdown at CES this year after being hired to pitch for Samsung's 105-inch ultra-high definition curved TV.

Samsung USA president Tim Baxter introduced Bay onto the stage for the company's CES press conference, where the filmmaker was supposed to wax lyrical about the stunning colors and realism of the Korean manufacturer's hardware and how it would transform living rooms across the globe.

Unfortunately for Samsung, Bay was working from an autocue and fluffed his lines before losing the plot completely. He apologized for the error and decided to "wing it" on stage but then stalled completely. Baxter tried to help him with a softball question about how films would look on the new TV but Bay just turned and walked briskly off stage.

"I got so excited to talk, that I skipped over the intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren’t my thing," Bay blogged shortly afterwards, adding that he would be doing events with the curvy screen to promote Transformers 4 later in the year.

Celebrity appearances at CES are always fraught with hazards. In 2006 Bill Gates brought on Conan O'Brien to promote Microsoft's media center, which promptly crashed. Four years later Taylor Swift was on-stage with Sony, only to be visibly creeped out by a lecherous Sir Howard Stringer offering to take her shopping.

Certainly Samsung will be conducting a "what went wrong" exercise following this year's debacle and it's likely some tech support guy is getting his marching papers right now. But El Reg really can’t see what Michael Bay's problem is.

After all, this is the man who gave us Pearl Harbor, Transformers: Revenge of the Fallen, and The Island. Surely, by now, he must be used to things going horribly wrong onscreen? ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.