Feeds

Intel ditches McAfee brand: 'THANK GOD' shouts McAfee the man

'Terrible association with the worst software on the planet' finally comes to an end

SANS - Survey on application security programs

CES2014 Intel has announced plans to phase out the infamous McAfee anti-virus brand over the next year in favour of a new Intel Security brand.

The re-branding will begin immediately, but the transition will take up to a year before it is complete with the introduction of new versions of security software products from the technology giant. The shield – which represents the core values of security and protection - will remain and McAfee will continue to operate as a wholly owned subsidiary of Intel, albeit under the Intel Security umbrella.

Brian Krzanich, chief exec of Intel, announced the branding change during a presentation at CES 2014, the consumer technology conference taking place in Las Vegas this week.

Krzanich also debuted Intel Edison, a new computer housed in an SD card form factor with built-in wireless capabilities and support for multiple operating systems as well as wearable technology and support for combined Windows/Android systems. Yet the confirmation of a rumoured decision to ditch the McAfee brand has provoked the strongest reactions in the tech world.

John McAfee, the maverick tech businessman who founded McAfee Associates back in 1987, but has had nothing to do with the firm since leaving in 1994, long before Intel's $7.6bn acquisition in August 2010, reacted with unbounded enthusiasm to news of the name change.

Intel first floated plans to drop the McAfee brand last month, a development John reacted to with glee.

"Thank God.I will no longer have 2 apologise for the @McAfee software," he said in a Twitter update at the time.

McAfee (the man) then told the BBC yesterday that he was elated about Intel dropping his name from its security products. "I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet," McAfee (the man) said. "These are not my words, but the words of millions of irate users."

"My elation at Intel's decision is beyond words," he added.

McAfee (the man) has been trenchant and consistent in his criticism of software that bore his name. Last year the self-described “eccentric millionaire” released a video of himself featuring strippers, snorting “bath salts” (hey, that's what the labels on the white containers in the video say – Vulture Central's backroom gremlins) and playing up to the worst excesses of his reputation by "uninstalling" the firm's anti-virus software with a handgun. ®

High performance access to file storage

More from The Register

next story
Obama allows NSA to exploit 0-days: report
If the spooks say they need it, they get it
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Putin tells Snowden: Russia conducts no US-style mass surveillance
Gov't is too broke for that, Russian prez says
Snowden-inspired crypto-email service Lavaboom launches
German service pays tribute to Lavabit
Mounties always get their man: Heartbleed 'hacker', 19, CUFFED
Canadian teen accused of raiding tax computers using OpenSSL bug
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
Call of Duty 'fragged using OpenSSL's Heartbleed exploit'
So it begins ... or maybe not, says one analyst
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.