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Amazon, Hollywood, Samsung: PLEASE get excited about 4K telly

Etailer 'n' pals push ultra high def TV to consumers: Just a small bite. C'mon

Sony X9 4K KD-55X9005A UHDTV

CES 2014 Amazon has announced that it's teaming up with Samsung Electronics and media firms like Warner Bros and Lionsgate to try to drum up consumer interest in "4K" ultra high-def tellies.

The online warehouse's Instant Video subsection said that it wanted to work with top Hollywood studios and the world's leading electronics firms on pushing the format. The company has already started the push by planning to shoot all of its 2014 original series, shown on LoveFilm in the UK, in 4K.

However, its announcement was a bit light on the details of just what it'll be doing with the studios and tech firms to get folks lining up for a new television.

“There are a number of elements that need to work together to create a true 4K experience for customers — you need great content and compatible devices but you also need a service that can deliver that content to your devices so that it plays beautifully — we’re excited about making that a reality,” Amazon's veep of digital video and music Bill Carr said rather vaguely.

Folks from Samsung, Twentieth Century Fox Home Entertainment, Lionsgate, Warner Bros and Discovery all said in canned statements that they were chuffed to be working with Amazon, but didn't give much more detail than that.

The larger-than-life 4K format is so-called as it's about 4k pixels across - at 3,840 x 2,160 pixels it contains a whopping 8.3 million picture elements. The ultra high-def video is being pushed at the Consumer Electronics Show in Las Vegas this week as telly-makers including Samsung show off their newest 4K products.

Samsung said in a separate statement in Vegas that it would be working with other content distributors including Amazon rival Netflix and cable firms Comcast and DirecTV on promoting 4K. ®

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