Feeds

Apple: C'mon, flick on iBeacon. Let us track you. You'll get BADGES

Blue Peter for fanbois at consumer electronics show

Build a business case: developing custom apps

CES 2014 Apple will show off its creepy iSpy fanboi-tracking system at the forthcoming Consumer Electronics Show.

Attendees at CES will be able to use iBeacon to take part in a treasure hunt around the exhibition, with a prize for whoever manages to track down a complete set of "badges".

The iSpy work out is organised by the Consumer Electronics Association (CEA), which has taken the magnanimous decision to let fandroids take part using their non-Apple phones.

This is the first time Android phones have been able to use iBeacon.

"This promotional scavenger hunt demonstrates our commitment to leveraging the latest in emerging technologies, making CES the most interactive and engaging technology event of the year," said Jeff Joseph, CEA's senior vice president of communications and strategic relationships.

"This promotion is a fun and novel way to introduce attendees to iBeacon technology and encourage participants to visit important exhibits across the show floor."

Apple recently rolled out iBeacon across more than 250 American stores. It allows fruity workers to track customers as they walk around its shops.

CES 2014 runs from 7 to 10 January. ®

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.