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Apple: C'mon, flick on iBeacon. Let us track you. You'll get BADGES

Blue Peter for fanbois at consumer electronics show

Application security programs and practises

CES 2014 Apple will show off its creepy iSpy fanboi-tracking system at the forthcoming Consumer Electronics Show.

Attendees at CES will be able to use iBeacon to take part in a treasure hunt around the exhibition, with a prize for whoever manages to track down a complete set of "badges".

The iSpy work out is organised by the Consumer Electronics Association (CEA), which has taken the magnanimous decision to let fandroids take part using their non-Apple phones.

This is the first time Android phones have been able to use iBeacon.

"This promotional scavenger hunt demonstrates our commitment to leveraging the latest in emerging technologies, making CES the most interactive and engaging technology event of the year," said Jeff Joseph, CEA's senior vice president of communications and strategic relationships.

"This promotion is a fun and novel way to introduce attendees to iBeacon technology and encourage participants to visit important exhibits across the show floor."

Apple recently rolled out iBeacon across more than 250 American stores. It allows fruity workers to track customers as they walk around its shops.

CES 2014 runs from 7 to 10 January. ®

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