Feeds

Pinterest who? EU rules social network CAN'T trademark its own name

You guys were nonentities in 2011, say apparatchiki

3 Big data security analytics techniques

A trademark ruling in Europe could stop Pinterest from expanding onto the continent, as the EU's office rules that the company doesn't own the rights to the name "pinterest".

The EU Office for Harmonisation in the Internal Market has ruled against the crafts'n'cupcakes website, deciding that London-based social news aggregator Premium Interest owns the trademark on "pinterest".

Premium Interest filed for the trademark at the end of January 2012. The EU office ruled that Pinterest had failed to show that the public were aware enough of the Pinterest name before that date for it to qualify as a non-registered trademark.

Pinterest presented media articles about itself written in the British and US press along with other evidence proving its existence before 2012. But the office said that "mere references" to the website didn't mean that the public was sufficiently aware of it.

The EU office said in its ruling:

Parts of the evidence describe Pinterest as a 'sudden craze', 'a great new platform', 'the buzzy social service of the moment' and 'the next big thing'. However, even the above mentioned documents contain comments such as 'despite launching in March 2010, Pinterest has only started making waves recently' and '[Pinterest is] very American at the moment'… The documents furnished contain no indications regarding the relevant territory of the United Kingdom and the awareness of the relevant public in respect of the non-registered mark.

The decision means that if Pinterest wants to keep doing business in Europe, it will either have to successfully appeal the decision or get a licence to use the trademark. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.