Feeds

Pinterest who? EU rules social network CAN'T trademark its own name

You guys were nonentities in 2011, say apparatchiki

Security for virtualized datacentres

A trademark ruling in Europe could stop Pinterest from expanding onto the continent, as the EU's office rules that the company doesn't own the rights to the name "pinterest".

The EU Office for Harmonisation in the Internal Market has ruled against the crafts'n'cupcakes website, deciding that London-based social news aggregator Premium Interest owns the trademark on "pinterest".

Premium Interest filed for the trademark at the end of January 2012. The EU office ruled that Pinterest had failed to show that the public were aware enough of the Pinterest name before that date for it to qualify as a non-registered trademark.

Pinterest presented media articles about itself written in the British and US press along with other evidence proving its existence before 2012. But the office said that "mere references" to the website didn't mean that the public was sufficiently aware of it.

The EU office said in its ruling:

Parts of the evidence describe Pinterest as a 'sudden craze', 'a great new platform', 'the buzzy social service of the moment' and 'the next big thing'. However, even the above mentioned documents contain comments such as 'despite launching in March 2010, Pinterest has only started making waves recently' and '[Pinterest is] very American at the moment'… The documents furnished contain no indications regarding the relevant territory of the United Kingdom and the awareness of the relevant public in respect of the non-registered mark.

The decision means that if Pinterest wants to keep doing business in Europe, it will either have to successfully appeal the decision or get a licence to use the trademark. ®

Business security measures using SSL

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.