Feeds

Microsoft tries to trademark 'Mod' in the US

50 shades of Metro No-tro

High performance access to file storage

Microsoft is attempting to trademark the phrase “Microsoft Mod” in a move being interpreted as step towards renaming the Windows 8/8.1 interface.

The software giant in December lodged a wordmark filing with the US Patent and Trademark office (USPTO) to claim “Microsoft Mod” and “Microsoft Office Mod.” The filings were uncovered by NeoWin and you can view the filings here and here.

As ever on such filings, details on potential use are non-existent, but some believe “Mod” could become the new "Metro" – the name for the Windows 8/8.1 interface that had to be dropped shortly before Windows 8 launched in October 2012.

No reason was ever officially given for the dropping of Metro, but it is believed Microsoft had been unable to resolve a dispute over the name with one of its European partners.

Since then, Microsoft types have employed a variety of names to describe the interface, including "Metro-style", while some continue to use Metro.

Slapping a TM on it is obviously important to Microsoft, which owns trademarks on the names Windows. Office, Xbox and Dynamics, for example.

Certainly, a new name would be appropriate given the Gemini wave of touch-enabled versions of Office expected this year and the filing of “Microsoft Office Mod".

That said, there’s no guarantee Mod will come to anything. The company has filed for plenty of wordmarks and service marks in the past that have come to nothing.

Examples include “Be what’s next”, lodged in November 2010 but abandoned in February last year. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.