Feeds

Google and Apple in DRAG RACE: It's fanboi Mercs VS fandroid Audis

Fast and furious firms battle to design dashboard of the future

Intelligent flash storage arrays

CES 2014 Apple and Google are preparing to compete on yet another front. They reportedly plan to race each other to design the world's most powerful smart car dashboard.

At the 2014 Consumer Electronics Show next week, Google isexpected to announce a new tie-up with Audi, which will see Mountain View help to design an in car computer system based on Android.

Google is also slated to reveal further collaborations with other automotive manufacturers to allow drivers and passengers to access the sorts of entertainment, music or navigation apps so familiar to fandroids the world over.

However, Apple is already in pole position in the automobile space and is working with Honda, BMW, Mercedes-Benz and Daimler. The fruity firm also helped produce the world's most expensive iPod dock in the form of a Volkswagen iBeetle. Cupertino's "iOS in the car" system was introduced in June 2013 and uses Siri to allow hands-free access to iMessages, Maps and iTunes.

"The car is becoming the ultimate mobile device," said Thilo Koslowski, an Gartner analyst who is an expert in electronics. "Apple and Google see that and are trying to line up allies to bring their technology into the vehicle."

Drunkards may be pleased to note that both Audi and Ford are expected to demonstrate self-driving cars at the Consumer Electronics Show, although taxi drivers may be less than chuffed. ®

Remote control for virtualized desktops

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Yes, Virginia, there IS a W3C HTML5 standard – as of now, that is
You asked for it! You begged for it! Then you gave up! And now it's HERE!
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.