Feeds

Samsung: Men, our Gear smartwatch will make you a hit with the sexy ladies

South Koreans hit 88mph, go back to the 1970s with creepy advert

Choosing a cloud hosting partner with confidence

Video Samsung has a new advert for its Gear smartwatch that suggests it's the must-have technology for the latest generation of stalkers and smooth-talking lounge lizards.

Youtube video of the advert

The ad depicts two men competing for the affections of an attractive female snowboarder in some wintry resort. One, a skier with a smartphone, is rendered hopelessly clumsy by his outdated technology and is eventually reduced to downing his sorrows, while the Gear user woos the maiden with his snazzy smartwatch, which he activates with a flick of his wrist.

This involves telling her to speak her number into his watch, taking surreptitious photos and video of her on the slopes, finding her favorite wine using internet searching, and then serenading her by using the watch to start cheesy music playing on his phone (which he has inexplicably left sitting nearby).

Folks on social news site Reddit pushed the Gear advert to the top of the site as "the worst ad I've ever seen," describing it as "cringe-worthy." Elsewhere the feedback has also been very critical, and it's clear Samsung and its Mad Men have a lot of work ahead to convince the buying public to try its smartwatch.

Samsung launched Gear in September amid a surge of hype about how wearable computing will change the world. The South Korean firm is reportedly selling fewer than 900 units a day (a figure Samsung disputes), and in this hack's experience Gear sightings are rarer than hen's teeth here in the Silicon Valley hub that's home to Vulture West.

The rush into smartwatches was largely down to the success of the Kickstarter-funded Pebble gadget, and Apple and Microsoft are reportedly developing their own wrist-mounted computers. Sony is probably the oldest continuous seller of smartwatches but even a product revamp and open sourcing older software doesn’t seem to have helped sales.

Whether or not Samsung's latest advertising effort will propel Gear up the sales charts remains to be seen. Next month's CES will be filled with competing products, but El Reg isn’t sure adverts like this are going to help make Samsung's case. ®

Beginner's guide to SSL certificates

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.