Feeds

Used all your mobile data? Why not buy your mate's excess bits?

China Mobile unveils clever download swap shop

Boost IT visibility and business value

China Mobile has come up with a rather interesting way to help out customers who run out of data before the end of the month – a new trading platform which allows other customers to sell data bundles they haven’t used.

The 2nd exchange market, aka "2cm", is a new app which the operator’s Hong Kong 4G Pro Service Plan customers can download.

Once in the app, sellers can price the data they want between HK$15 (£1) and HK$60 (£4.70) in 1GB bundles.

“Through the 2cm platform, users can check data transaction status, adjust prices and numbers of new orders at any time,” a China Mobile spokesperson clarified to The Reg.

“The platform will automatically search for, match and notify 4G data sellers once a 4G data buyer is found. Extra data bought from other 4G Pro users can only be used during the same billing month.”

China Mobile announced the platform alongside upgrades to its TD-LTE and LTE FDD converged network in the Chinese SAR which it claims will offer improved speed, coverage and capacity.

The operator, the world’s biggest by subscriber numbers, will be hoping the announcements help to win the hearts, minds and, more importantly, cash of local smartphone users in what is already a highly competitive 4G market.

One thing still missing, of course, is a deal with Apple which would see the iPhone supported by the operator.

However the balance of power has very much shifted to China Mobile on this one. The fruity toy maker would sorely love to provide some of the 100 million 4G smartphones the operator is predicting it will flog to punters in 2014. ®

The essential guide to IT transformation

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
NBN Co claims 96 mbps download speeds for FTTN trial
Umina trial also delivers 30 mbps uploads, but exact rig used not revealed
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?