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Points means prizes in Nokia dev challenges

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Promo The Register has teamed up with Nokia UK to promote the firm’s rewards programme for Windows Phone app devs.

Called DVLUP (geddit?), the programme has already been running for about a year, but Nokia is now taking it up a couple of notches with some new promo opportunities, including placement in TV, print and digital campaigns, as well as in-app advertising campaigns.

DVLUP deploys a ‘gamification’ models, whereby members compete - with one another, and to test themselves - earning badges and points (known as XP), completing quizzes and challenges related to app development.

Those rewards range from real-world goodies such as devices, gear and gift cards, to opportunities to promote your apps online, such as a week’s worth of “Spotlight” placement in either the Windows Phone Store or Nokia’s App Social at either the single local country or global level.

All the details you need to enter the challenge can be found on DVLUP right here

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