Feeds

Facebook seeks WIDE EYES of sports fans to rival Twitter

Zuck to buy SportStream. Blink and you'll miss it ... bitch

Top three mobile application threats

Facebook is to acquire a San Francisco-based startup that sifts through mentions of sport on social media.

Financial details of the planned buyout of SportStream were kept secret.

The move is Facebook's latest attempt to compete for eyeballs with rival free content ad network Twitter.

It comes after the Mark Zuckerberg-run company implemented hashtags on its service in June to allow users to flag up posts as public on Facebook.

The hashtag neologism has, of course, been popularised by Twitter - which recently floated on Wall Street and, soon after, began serving cookie-based ads, much to the delight of investors.

Facebook said that it expected admen to make use of the tools and APIs SportStream will bring to its biz. The outfit is apparently good at getting right up to the creepy line - to paraphrase Google exec chairman Eric Schmidt.

Justin Osofsky, who is Facebooks's media partnerships veep, said in a blog post that the 18-month-old SportStream had "demonstrated a track record of surfacing interesting and engaging content".

SportStream will be folded into Facebook's own operations at Menlo Park, the company said. ®

Build a business case: developing custom apps

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.