Feeds

Facebook seeks WIDE EYES of sports fans to rival Twitter

Zuck to buy SportStream. Blink and you'll miss it ... bitch

Choosing a cloud hosting partner with confidence

Facebook is to acquire a San Francisco-based startup that sifts through mentions of sport on social media.

Financial details of the planned buyout of SportStream were kept secret.

The move is Facebook's latest attempt to compete for eyeballs with rival free content ad network Twitter.

It comes after the Mark Zuckerberg-run company implemented hashtags on its service in June to allow users to flag up posts as public on Facebook.

The hashtag neologism has, of course, been popularised by Twitter - which recently floated on Wall Street and, soon after, began serving cookie-based ads, much to the delight of investors.

Facebook said that it expected admen to make use of the tools and APIs SportStream will bring to its biz. The outfit is apparently good at getting right up to the creepy line - to paraphrase Google exec chairman Eric Schmidt.

Justin Osofsky, who is Facebooks's media partnerships veep, said in a blog post that the 18-month-old SportStream had "demonstrated a track record of surfacing interesting and engaging content".

SportStream will be folded into Facebook's own operations at Menlo Park, the company said. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.