Feeds

Sky rapped over PREMATURE SEXY CONDOM ad

Boat-based bonking proves too much for ad watchdog

The Power of One eBook: Top reasons to choose HP BladeSystem

The Advertising Standards Authority has ordered Sky to be more careful with its telly scheduling after it showed a racy condom advert just after a kids' film.

A viewer wrote to the ASA to complain about the Durex ad, which was shown directly after Ice Age 4 at 9.32pm on Sky Movies Premiere.

The concerned telly lover was grumpy that the suggestive commercial was shown when impressionable young minds were likely to be watching.

It showed a fully clothed woman in a boat being fondled by a similarly clad man. Another woman is shown clutching a condom, before the ad cut back to the boat and showed the man being pushed into the water, followed by a bottle of lubricant.

After this, a number of "sensual embraces in a half-sunken boat, a corral and a crowded bar" were shown, before a final shot of a dog with a pair of knickers in its mouth.

"When great sex moves you, nothing else matters," a voiceover said. "Love sex."

This voiceover was found to have "heightened the sensual nature of the ad".

The ASA noted that the "sexual content of the ad was not appropriate for children and we considered the 9pm restriction to be appropriate".

The watchdog said: "Because we considered that the ad had been scheduled around a programme that was commissioned for and likely to appeal particularly to children, including those under 10 years old, we concluded the ad had not met the scheduling requirements arising from the product classification and had been broadcast at an unsuitable time."

Sky has escaped a serious pounding. The ASA ruled: "We told British Sky Broadcasting to take more care with their scheduling in future."

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.