Feeds

Sky rapped over PREMATURE SEXY CONDOM ad

Boat-based bonking proves too much for ad watchdog

Secure remote control for conventional and virtual desktops

The Advertising Standards Authority has ordered Sky to be more careful with its telly scheduling after it showed a racy condom advert just after a kids' film.

A viewer wrote to the ASA to complain about the Durex ad, which was shown directly after Ice Age 4 at 9.32pm on Sky Movies Premiere.

The concerned telly lover was grumpy that the suggestive commercial was shown when impressionable young minds were likely to be watching.

It showed a fully clothed woman in a boat being fondled by a similarly clad man. Another woman is shown clutching a condom, before the ad cut back to the boat and showed the man being pushed into the water, followed by a bottle of lubricant.

After this, a number of "sensual embraces in a half-sunken boat, a corral and a crowded bar" were shown, before a final shot of a dog with a pair of knickers in its mouth.

"When great sex moves you, nothing else matters," a voiceover said. "Love sex."

This voiceover was found to have "heightened the sensual nature of the ad".

The ASA noted that the "sexual content of the ad was not appropriate for children and we considered the 9pm restriction to be appropriate".

The watchdog said: "Because we considered that the ad had been scheduled around a programme that was commissioned for and likely to appeal particularly to children, including those under 10 years old, we concluded the ad had not met the scheduling requirements arising from the product classification and had been broadcast at an unsuitable time."

Sky has escaped a serious pounding. The ASA ruled: "We told British Sky Broadcasting to take more care with their scheduling in future."

Secure remote control for conventional and virtual desktops

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.