Feeds

Sky rapped over PREMATURE SEXY CONDOM ad

Boat-based bonking proves too much for ad watchdog

Intelligent flash storage arrays

The Advertising Standards Authority has ordered Sky to be more careful with its telly scheduling after it showed a racy condom advert just after a kids' film.

A viewer wrote to the ASA to complain about the Durex ad, which was shown directly after Ice Age 4 at 9.32pm on Sky Movies Premiere.

The concerned telly lover was grumpy that the suggestive commercial was shown when impressionable young minds were likely to be watching.

It showed a fully clothed woman in a boat being fondled by a similarly clad man. Another woman is shown clutching a condom, before the ad cut back to the boat and showed the man being pushed into the water, followed by a bottle of lubricant.

After this, a number of "sensual embraces in a half-sunken boat, a corral and a crowded bar" were shown, before a final shot of a dog with a pair of knickers in its mouth.

"When great sex moves you, nothing else matters," a voiceover said. "Love sex."

This voiceover was found to have "heightened the sensual nature of the ad".

The ASA noted that the "sexual content of the ad was not appropriate for children and we considered the 9pm restriction to be appropriate".

The watchdog said: "Because we considered that the ad had been scheduled around a programme that was commissioned for and likely to appeal particularly to children, including those under 10 years old, we concluded the ad had not met the scheduling requirements arising from the product classification and had been broadcast at an unsuitable time."

Sky has escaped a serious pounding. The ASA ruled: "We told British Sky Broadcasting to take more care with their scheduling in future."

Internet Security Threat Report 2014

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.