Feeds

Facebook to BLAST the web with AUTO-PLAYING VIDEO ads

Think of it as a movie that makes Zuck rich ... bitch

Secure remote control for conventional and virtual desktops

Facebook has debuted automatically playing video adverts on the free content ad network.

Sound will only be activated on the vid ads if a user clicks or taps on them, the company said in a blog post. But they can't be switched off, either.

"The video ads will begin to play as you scroll through News Feed, but if you don't want to watch, you can simply keep scrolling and the video will stop playing," it said.

Facebook has been testing the vids since September, it said. At present, the ads will only pop up to promote upcoming movie, Divergent.

Some peeps will see the vids running on their news feed on both mobile and desktop versions.

Facebook was keen to point out that its latest ads would not eat into a user's personal data plans because it would have been downloaded in advance when their device was connected to a wireless network.

The vid ads are likely to receive a poor reception from some Facebookers who are becoming more and more fed up with scrolling through feeds that are increasingly jammed with promotions from the Mark Zuckerberg-run company's commercial partners – its real customers.

Facebook said that the vid ads, for now, were limited to specific products and audiences. We'll determine future uses based on what we learn from this tear," it added.

Just last week, Facebook-owned Instagram morphed into a messaging service. Just a few weeks before, the photo-sharing outfit announced plans to begin stuffing ads into users' feeds. ®

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.