Feeds

Facebook to BLAST the web with AUTO-PLAYING VIDEO ads

Think of it as a movie that makes Zuck rich ... bitch

Beginner's guide to SSL certificates

Facebook has debuted automatically playing video adverts on the free content ad network.

Sound will only be activated on the vid ads if a user clicks or taps on them, the company said in a blog post. But they can't be switched off, either.

"The video ads will begin to play as you scroll through News Feed, but if you don't want to watch, you can simply keep scrolling and the video will stop playing," it said.

Facebook has been testing the vids since September, it said. At present, the ads will only pop up to promote upcoming movie, Divergent.

Some peeps will see the vids running on their news feed on both mobile and desktop versions.

Facebook was keen to point out that its latest ads would not eat into a user's personal data plans because it would have been downloaded in advance when their device was connected to a wireless network.

The vid ads are likely to receive a poor reception from some Facebookers who are becoming more and more fed up with scrolling through feeds that are increasingly jammed with promotions from the Mark Zuckerberg-run company's commercial partners – its real customers.

Facebook said that the vid ads, for now, were limited to specific products and audiences. We'll determine future uses based on what we learn from this tear," it added.

Just last week, Facebook-owned Instagram morphed into a messaging service. Just a few weeks before, the photo-sharing outfit announced plans to begin stuffing ads into users' feeds. ®

Secure remote control for conventional and virtual desktops

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.