Feeds

Facebook to BLAST the web with AUTO-PLAYING VIDEO ads

Think of it as a movie that makes Zuck rich ... bitch

Maximizing your infrastructure through virtualization

Facebook has debuted automatically playing video adverts on the free content ad network.

Sound will only be activated on the vid ads if a user clicks or taps on them, the company said in a blog post. But they can't be switched off, either.

"The video ads will begin to play as you scroll through News Feed, but if you don't want to watch, you can simply keep scrolling and the video will stop playing," it said.

Facebook has been testing the vids since September, it said. At present, the ads will only pop up to promote upcoming movie, Divergent.

Some peeps will see the vids running on their news feed on both mobile and desktop versions.

Facebook was keen to point out that its latest ads would not eat into a user's personal data plans because it would have been downloaded in advance when their device was connected to a wireless network.

The vid ads are likely to receive a poor reception from some Facebookers who are becoming more and more fed up with scrolling through feeds that are increasingly jammed with promotions from the Mark Zuckerberg-run company's commercial partners – its real customers.

Facebook said that the vid ads, for now, were limited to specific products and audiences. We'll determine future uses based on what we learn from this tear," it added.

Just last week, Facebook-owned Instagram morphed into a messaging service. Just a few weeks before, the photo-sharing outfit announced plans to begin stuffing ads into users' feeds. ®

Reducing security risks from open source software

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.