Feeds

Fisher-Price in hot seat: iPad bouncy chair lets APPLE BABYSIT tots – parents

Lazy mums, dads will bung kids in front of TV fondleslabs all day, tut Amazon reviewers

High performance access to file storage

A US toy maker is facing criticism for selling a baby seat equipped with an iPad holder for small infants.

The Fisher-Price Apptivity seat ... A is for Apple – which loves you more than Mummy and Daddy

The Apptivity Seat for babies provides a built-in caddy to hold Apple's fondleslab and display the screen to the tot without risk of damage to your precious little bundle (whichever one that may be).

In addition to the conventional safety restraints, the Apptivity seat includes a flexible arm with a mirror that can accommodate the Apple tablet.

"It is a grow-with-me seat for baby that’s soothing, entertaining, and has a touch of technology, too," the company says of the seat.

"If you insert and lock your iPad into the mirror’s case, the visual display provides another way to stimulate and engage baby while protecting your device from baby’s sticky fingers and preventing unintentional navigating to other apps,"

Predictably, the device has met some resistance from the general public. The Amazon listing for the seat has been beset by some 95 (out of 119 total) one-star reviews, many of which criticize the company for its decision to sell a baby seat that places a media tablet inches away from the infant's face.

"This has to be one of the worst ideas for a baby product that I have ever seen," wrote one user, "babies under six months of age should NEVER be strapped in and forced to stare at a screen pulsing images in front of them."

"Fisher-Price missed a golden design opportunity," wrote another, "if they had made the seat out of mesh and put a potty underneath, and added a bottle holder, parents wouldn't have to touch their infants at all."

Advocacy groups have also come out against Fisher-Price, whose parent company Mattel produces a line of iOS games and educational software under the Apptivity line. The Campaign for a Commercial-Free Childhood condemned the product for discouraging parents to interact with their babies.

"The Apptivity Seat is the ultimate electronic baby sitter. Because screens can be mesmerizing and babies are strapped down and 'safely' restrained, it encourages parents to leave infants all alone with an iPad," the campaign's staff said.

"To make matters worse, Fisher-Price is marketing the Apptivity Seat — and claiming it's educational — for newborns."

Mattel has not responded to a request for comment on the matter. ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.