Feeds

Fisher-Price in hot seat: iPad bouncy chair lets APPLE BABYSIT tots – parents

Lazy mums, dads will bung kids in front of TV fondleslabs all day, tut Amazon reviewers

Secure remote control for conventional and virtual desktops

A US toy maker is facing criticism for selling a baby seat equipped with an iPad holder for small infants.

The Fisher-Price Apptivity seat ... A is for Apple – which loves you more than Mummy and Daddy

The Apptivity Seat for babies provides a built-in caddy to hold Apple's fondleslab and display the screen to the tot without risk of damage to your precious little bundle (whichever one that may be).

In addition to the conventional safety restraints, the Apptivity seat includes a flexible arm with a mirror that can accommodate the Apple tablet.

"It is a grow-with-me seat for baby that’s soothing, entertaining, and has a touch of technology, too," the company says of the seat.

"If you insert and lock your iPad into the mirror’s case, the visual display provides another way to stimulate and engage baby while protecting your device from baby’s sticky fingers and preventing unintentional navigating to other apps,"

Predictably, the device has met some resistance from the general public. The Amazon listing for the seat has been beset by some 95 (out of 119 total) one-star reviews, many of which criticize the company for its decision to sell a baby seat that places a media tablet inches away from the infant's face.

"This has to be one of the worst ideas for a baby product that I have ever seen," wrote one user, "babies under six months of age should NEVER be strapped in and forced to stare at a screen pulsing images in front of them."

"Fisher-Price missed a golden design opportunity," wrote another, "if they had made the seat out of mesh and put a potty underneath, and added a bottle holder, parents wouldn't have to touch their infants at all."

Advocacy groups have also come out against Fisher-Price, whose parent company Mattel produces a line of iOS games and educational software under the Apptivity line. The Campaign for a Commercial-Free Childhood condemned the product for discouraging parents to interact with their babies.

"The Apptivity Seat is the ultimate electronic baby sitter. Because screens can be mesmerizing and babies are strapped down and 'safely' restrained, it encourages parents to leave infants all alone with an iPad," the campaign's staff said.

"To make matters worse, Fisher-Price is marketing the Apptivity Seat — and claiming it's educational — for newborns."

Mattel has not responded to a request for comment on the matter. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
A moment of brilliance? UPnP for Internet of Stuff lightbulbs
Thus doth tech of future illuminate present, etc
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.