Feeds

Microsoft: Here, we'll make it easy for you Gmail lot. Meet our Outlook.com movers

Heavy lifting, done

Boost IT visibility and business value

Microsoft is opening a new front against Gmail with a special moving service to lure Gmailers to Redmond's relaunched Outlook.com email service

Redmond today announced new functionality in Outlook.com that it claimed would take the heavy lifting and hard work out of abandoning Gmail for Microsoft's service.

Microsoft's Naoto Sunagawa said the service would connect to your Gmail account via OAuth and auto-import both your emails and your contacts.

According to Sunagawa, the service will preserve the read/unread status of your emails while also letting you set up your Gmail account as a "send-only" account.

Sunagawa wrote on the Microsoft Office blog:

Even if you are frustrated with your current provider, the thought of switching to a new service can seem daunting. So we've introduced new functionality right into Outlook.com that does the heavy lifting for you.

The feature was announced with support from a market-research survey paid for by Microsoft which – surprise – found one in four consumers would switch email providers if the move was easier. And that, shockingly, found users wanted a service that offered those very same features sported by the new-look Outlook.com.

According to Microsoft there's "growing frustration with outdated email services." Gmail, he's looking at you.

It's Redmond's latest shot at Gmail, building on the stop-it-Microsoft-you're-embarrassing-yourself Scoogled campaign.

However, it comes at a difficult time for Outlook.com, which has been challenged from the beginning.

The predecessor to Outlook.com was Hotmail, which had been the internet's most popular free email service with a regular 350 million active accounts.

However, Microsoft converted Hotmail into Outlook with new design and new features during a six-week migration that rolled out early last year.

Now, it seems as if Gmail is number one with 425 million active accounts versus what Microsoft claims is "more than" 400 million such accounts for Outlook.

Last year's migration did not go smoothly, either, and users complained of being unable to access their accounts. Since then, there have been outages: one massive crash lasted three days during the summer - it also took out Skydrive. Microsoft blamed this on a caching problem.

Online ads in Outlook.com are losing money. Microsoft's online ads revenue fell during its fiscal first quarter by 13 per cent. Microsoft said this was because of a decline in Outlook.com advertising revenue. ®

Boost IT visibility and business value

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.