Feeds

Oz couple get jiggy in pharmacy in 'banned' condom ad

An earth-moving viral marketing success

Providing a secure and efficient Helpdesk

NSFW Oz prophylactic outfit Four Seasons Condoms is enjoying a runaway viral marketing success with a "banned" advert for its Naked Condoms deemed unfit for Downunder TV.

The firm teamed up with comedian Gary Eck to produce a series of "spots" featuring the escapades of "Raquel and Tyson", and intended to "create a campaign aimed at normalising condom usage with Australian youth and young adults".

The pair's first outing features them going at it hammer and tongs in a pharmacy, helpfully attended by a member of staff.

Eck explained: "The idea behind the ad was to make buying condoms like buying a pair of shoes. If you’re not sure of your size, well, just try one on. Have sex. Make sure it fits perfectly. Naked Condoms come in four sizes, so of course our heroes Raquel and Tyson had to try on all them to make sure."

Youtube Video

Four Seasons Condoms' head honcho Graham Porter declared himself "so pleased with the work that Gary Eck has done on this campaign". He's doubtless even more pleased that since Australia's CAD (Commercials Advice) - which classifies ads for TV broadcast - "knocked it [the spot] back asking for the removal of all sexual references", it has become a press and YouTube smash hit.

Porter concluded: "This is where our digitally focused content marketing strategy becomes even more important. To connect with the younger demographic you need to be irreverent and entertaining and to remove all sexual references in the TV ad defeats the purpose of this entire campaign. The fact is this is a critical safe sex message." ®

Security for virtualized datacentres

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.