Feeds

Oz couple get jiggy in pharmacy in 'banned' condom ad

An earth-moving viral marketing success

Internet Security Threat Report 2014

NSFW Oz prophylactic outfit Four Seasons Condoms is enjoying a runaway viral marketing success with a "banned" advert for its Naked Condoms deemed unfit for Downunder TV.

The firm teamed up with comedian Gary Eck to produce a series of "spots" featuring the escapades of "Raquel and Tyson", and intended to "create a campaign aimed at normalising condom usage with Australian youth and young adults".

The pair's first outing features them going at it hammer and tongs in a pharmacy, helpfully attended by a member of staff.

Eck explained: "The idea behind the ad was to make buying condoms like buying a pair of shoes. If you’re not sure of your size, well, just try one on. Have sex. Make sure it fits perfectly. Naked Condoms come in four sizes, so of course our heroes Raquel and Tyson had to try on all them to make sure."

Youtube Video

Four Seasons Condoms' head honcho Graham Porter declared himself "so pleased with the work that Gary Eck has done on this campaign". He's doubtless even more pleased that since Australia's CAD (Commercials Advice) - which classifies ads for TV broadcast - "knocked it [the spot] back asking for the removal of all sexual references", it has become a press and YouTube smash hit.

Porter concluded: "This is where our digitally focused content marketing strategy becomes even more important. To connect with the younger demographic you need to be irreverent and entertaining and to remove all sexual references in the TV ad defeats the purpose of this entire campaign. The fact is this is a critical safe sex message." ®

Beginner's guide to SSL certificates

More from The Register

next story
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.